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Vans Global Digital Brand Communications Manager
Location : California, Costa Mesa
Refer job # TLAB341620

Job Responsibilities and Requirements: You Will Make a Difference: Streamline Vans global Social Media channels and provide direction for locally managed platforms Manage organic content needs in partnership with Creative to be used on global Social Media Channels and align regions to major brand moments Create global Social Media Calendar for consistent messaging across all regional channels Brand reputation and consumer relationship management Maintain established brand voice and partner with Creative to evolve and retain brand authenticity Partners with CLM and ensure implementation as part of the go to market process. Partner with Paid Media and PR on Paid Social opportunities and outline strategy that can be executed locally Concept global moments on Vans owned Social channels for brand, product and platform marketing moments Work alongside interactive marketing counterparts to develop skill sets for expert digital strategies across Vans brand pillars Input and meet milestones against the global go to market process Researches and presents opportunities for new social media platform experimentation Creates global KPI s and streamline reporting systems to track success of campaigns Builds partnerships with major global social media platforms and digital titans on behalf of the brand. Skills for Success: Years of Related Professional Experience: 5 years Educational/ Position Requirements: Bachelor's Degree (BA) or equivalent from four-year college or university preferred, or 5 years related experience and/or training preferably in youth marketing, fashion, and/or action sports marketing in the digital space. Must have passion for and deep understanding of all things digital, especially social media platforms and mobile. Passion for youth marketing, fashion, and/or action sports marketing a plus Must be able to plan, execute and optimize social paid media strategy Must be work with a cross-departmental variety of stakeholders to achieve a common goal Able to conduct data analysis for social media Special Physical and/or Mental Requirements: Travel by air and overnight, as required 30% amount of time. Lifting and/or bending 25 lbs. amount of weight.



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