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Product Marketing Manager
Location : California, San Francisco
Refer job # RKEV339140

Job Responsibilities and Requirements: Responsibilities: Work with a cross-functional team of product managers, data scientists, engineers, marketing, and sales teams to build and launch products globally - from initial market validation, positioning & messaging, to GTM strategy, to launch-day execution Own user and product insights : Go deep on understanding LinkedIn members and customers, and how they engage across LinkedIn and our B2B products. Build data-driven, actionable insights that inform product strategy. Innovate on our go-to-market approach, for example: Amp up our existing digital marketing channels (email, push, social) and test new channels to increase engagement and / or drive customer acquisition with LinkedIn s products among our target segments Create new packages and narratives to drive growth and engagement in our Enterprise customers, and partner with sales to push them through the field Develop our sales enablement strategy, including which audiences to support, which resources to build, and which formats will be most effective for our sales teams. Identify and prioritize areas of opportunity, and innovate on how to amplify member and customer engagement Basic Qualifications: BA/BS degree 4 years of product marketing or marketing experience Preferred Qualifications: Proven track record of developing, executing and scaling high impact, multi-channel go-to-market efforts Experienced in lifecycle marketing strategy and execution Experience using market research to inform product development strategies Ability to inspire and lead cross-functional teams Direct product marketing experience with a track record of driving rapid growth of innovative technologies Experience analyzing complex data sets and performing quantitative and qualitative research Ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines.



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