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Intern - Fall 2017 - Undergraduate
Location : California, Los Angeles
Refer job # WWNX336606

Job Responsibilities and Requirements: The intern will focus on specific project tasks relative to the Digital retail ecosystem across OTT (Over the Top) and MVPD (cable, satellite, telco) platforms. Projects will include the following: Digital Landscape - each week, explore the digital retail sites and platforms to gather competitive insights, and formulate US best practices Innovation Generation - as a result of competitive best practices, using our own titles, set aside time to brainstorm 1-5 unique ways in which can lead in the digital space Marketing Ideation - create monthly offers of catalog and TV content to secure incremental promotion across several digital retail partners that drive trial and new user acquisition Best Practice compilation - evaluate and curate best practice initiatives across the entire digital landscape globally, and provide steps and recommendations on how to implement and succeed Acquisition and Avidity - as a consumer, how can reasonably convince new users to adopt digital transactional behavior, and subsequently encourage repeat behavior Device Recommendations - Across Mobile Apps and Living Room devices - Develop a CRM and Promo strategy to drive user engagement and transactional purchase To participate in s Internship program you must meet the following criteria: Applicants must be enrolled full-time in a Graduate (MBA) degree program.



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