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International Marketing Director
Location : California, Los Angeles
Refer job # YAZW336547

Job Responsibilities and Requirements: Primary Responsibilities: Cascade the Global Brand strategy to Regions/Affiliates for implementation.Serve as an advocate and voice of the international regions within the global brand, securing resources and engaging the Global brand and ELC teams to help achieve International sales growth targets. Support the ED, International in the annual development of the 3-year StrategyAssist in the planning and execution of all new market launches, working with the Regional team to coordinate all workstreams for market entry (such as merchandising, training, product registration, etc.) Partner with Global cross-functional partners to:Ensure product assortment is relevant for Regions/Affiliates and together determine appropriate international mix of business.Adapt merchandising strategies to be relevant for Regions/Affiliates, minimizing customization.Identify, adopt and deploy best practices in the areas of Digital brand building Marketing, Social Media and Content Development.Adapt educational programs and tools for International use. Fulfill local creative requests for assets, visual merchandising, etc.Partner with APAC regional team to support distributor businesses, ensuring forecasts are submitted on time, creative assets are shared, and sales targets are met.In concert with Global Marketing, evolve and maintain regional launch calendars based on the global launch cadence. Serve as a liaison between the regions and the global brand to ensure that regional needs and preferences (products, creative assets) are considered and taken into account whenever possible.Work with Global Marketing and Global Business Planning to review and refine new launch Forecast GuidelinesBuild enthusiasm and buy-in for new launches and ensure regional demand plans reflect confidence in the brand s innovation Serve as a mediator of regional and market requests to determine what will drive the business, at times identifying and proposing alternate solutions that are viable, and fulfill the market or region s needs.Develop presentations to support key retailer meetings, global and regional roundtables and other key meetings throughout the year. Accelerate growth in e-Commerce and Travel Retail through promotional programs that meet sales and cost (COGS) objectives.Manage international pricing. Work with Global Marketing to establish new product pricing with the global guideline, and ensure that markets adhere to this guideline. Track local pricing (including relationship of price points between key reference markets) and recommend pricing actions as needed. Qualifications:5 years of experience in beauty or other consumer goods category.MBA preferred.Experience in a strategic marketing capacity (a mix of applied and/or product marketing) within a consumer goods organization Experience interacting and servicing retail partners, preferably in an international market or alternatively in the US Ability to work in an unstructured, fast paced start-up environment without established processes. Experience achieving goals working with a cross-functional team and/or within a large, matrixed organization.



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