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CRM Manager
Location : California, Los Angeles
Refer job # VKMR336439

Job Responsibilities and Requirements: Responsibilities: Own and execute a lifecycle marketing strategy to drive repeat sales. Build loyalty, increase lifetime value and reduce churn by engaging customers with the most targeted, relevant, and helpful content at each stage of the customer lifecycle for key programs and segments.Work with marketing, product and analytics peers to define key objectives, develop marketing strategy, and lead campaign development.Map and optimize the end-to-end customer journey while partnering with internal teams to identify places in the customer journey where customers disengage. Developing strategies to pre-emptively identify, win back and retain those customers.Lead outcome driven creative and campaign briefs, working with cross functional groups and agencies to build and deploy new communications that align with the brand, but also have the ability to push the envelope in how to drive engagement with the customer. Govern and QA all communications and scheduling related to designated customer base prior to pushing campaigns into production.Manage and maintain content rules that drive personalization of marketing efforts.Monitor campaign performance on an ongoing basis and optimize rules to maximize effectiveness.Manage and maintain ongoing customer communications calendar and test plans, adapting to evolving business needs.Achieve the goal of delivering the right message, to the right person, at the right time, in the right channel.Drive continued optimization and evolution of email marketing programs, including lifecycle trigger programs, transactional messaging and large-scale campaigns. 5 years of experience in consumer marketing and/or digital marketing, with a focus on data driven, personalized marketing content. Background in entertainment or related fields is desired (consumer background required). Ability to manage agencies and lead cross functional teams. Evaluation of lifecycle programs and proven impact on ARPU & churn reduction is a must. Hands on experience with email and push marketing to a consumer base (at scale). Experience with the following channels: email, push and call center with a focus on cross channel planning and customer communication. Interest in measurement and aptitude with numbers is required. Analytical thinker with a depth of knowledge in digital analytics, campaign tracking and ROI metrics. Proven results with growing marketing databases, and decreasing churn rate/engaging with inactive users. Superior verbal and written communication skills at all levels of an organization. Top-notch project management skills with the ability to manage multiple tasks involving internal and external partners. A Bachelors degree.



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