Senior Strategic Marketing Director job in Santa Clara, CA| Recruit Arrow
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Senior Strategic Marketing Director
Location : California, Santa Clara
Refer job # GUDM340637
Job Responsibilities and Requirements: Key Responsibilities Provides leadership and direction through senior managers for assessing existing and potential markets. Demonstrates broad and comprehensive understanding of technical and business environments. Develops and articulates strategies to meet business objectives for more than one broad functional area Accountable for the performance and results of cross functional groups within a major region or several business units to integrates products into a coherent portfolio of products focused on the market. Manages portfolio like a product (business plan, positioning, buying process, market requirements, and marketing plan) Analyzes market data to identify trends/opportunities, develops strategic direction from market information, and creates compelling market analysis presentations Directs and controls the activities for more than one functional area and provides guidance to personnel to ensure the efficient operation of the function. Drives the growth process Maps the needs within targeted markets and analyzes abstract market segmentations. Determines which segments to actively pursue Works with management team to ensure that overall marketing function is effectively meeting the organizations strategic goals Creates a product strategy that is integrated with AMAT products Illustrates the vision and key phases of deliverables for products for more than one broad functional area Functional Knowledge Demonstrates a broad and comprehensive understanding of the different systems, theories and practices relevant to a discipline. The role must keep abreast of new developments in order to help define the necessary changes to policy and practice Business Expertise Utilizes highly specialized skills to expand Applied s technology footprint or customer base or to increase operational efficiencies in support of Applied s business objectives Demonstrates a comprehensive knowledge of the industry in order to contribute to the commercial objectives of the business. This includes enabling the business unit to differentiate itself from the competition Leadership Leads key cross-functional project teams or initiatives. Acts as a mentor and role model to others within the organization Problem Solving Exercises a high degree of autonomy when making decisions that impact the business unit or function deliverables Impact Decisions impact annual goal attainment and contribute to achievement of important objectives of the business unit and may impact other external functions or groups Interpersonal Skills Demonstrates sound communication skills to be able to modify the beliefs and opinions of other peers in the business unit. Creates strong business relationships with key stakeholders to enlist their active support Education Bachelor's Degree 15 Years of Experience is an Equal Opportunity Employer committed to diversity in its workforce.
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