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Lab Series Vice President, Brand Manager
Location : New York, New York City
Refer job # DBTW340533

Job Responsibilities and Requirements: Accountabilities: Develop global product marketing objectives and strategies and develops plans to achieve them. Develop and define LAB SERIES product Marketing strategy to improve relevance, market share and profitability by product category. Develop three-year category objectives and strategies, develops and executes product marketing plans, identifies new products and regional opportunities. Develop and present to Sr. Management the product marketing plans specifying the categories long-term strategic objectives and year-to-year sales goals. Co-develop new product launch strategies (positioning; pricing; distribution; advertising; digital; online; merchandising; global communications; education) in conjunction with Consumer Engagement and Creative teams. Responsible for the overall COG strategy, tracking, reporting, leads value analysis efforts. Conduct pricing studies and issue recommendations to management. Attune to and acts upon market intelligence: understands competitive strategy, evaluates product performance to drive category globally. Interfaces with Regions and key Markets to ensure global/regional/local alignment. Creates and implements Global Product Marketing calendar with head of International and NA, and other relevant stakeholders ensuring programs are regionally relevant. Develops and monitors departmental budget. Provides leadership and guidance to team, with strong emphasis in developing, managing and coaching. Leads Consumer Engagements to ensure replication of CE model across our largest affiliate, particularly in Asia. Partner with local influencers and create disruptive 360 degree experiences. Leadership role on overall marketing management, brand development, innovation, planning, and financial modeling. Well-developed understanding and proven track record of leveraging social media to drive brand awareness and connect to our e-commerce platforms is critical. Innovation and creativity in point-of-sale merchandising and animation, driven by brand s digital positioning, is key element of expertise. 15 years of experience Knowledge of the category Exemplifies the challenger spirit Previous global and or applied marketing experience required Position requires creativity and thorough knowledge in all areas of marketing including the ability to develop and implement innovative marketing programs, knowledge of global market/consumer trends. Knowledge of the functions of product development, packaging design, advertising, and sales and their effect on product marketability. Position requires strong leadership skills and project management skills. Excellent written and verbal communications; strong presentation skills, ability to personally organize and set priorities and to drive other people. Global travel required Bachelor s degree in Business, Marketing, or Brand Management (MBA Preferred) Strong analytical and financial background.



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