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Marketing Effectiveness Manager
Location : California, San Francisco
Refer job # FMXQ339227
Job Responsibilities and Requirements: We are responsible for leveraging multi-brand, multi-channel customer data to provide WSI with strategic advantages in the marketplace. We strive for continuous improvement and innovation in everything we do. Our team delivers strategic advantages for Williams-Sonoma s family of brands by providing: Predictive Analytics and Data Science best practices Deep customer data insights to understand consumer behaviors and fuel opportunities Data innovation & execution to power our world-class multi-channel marketing engine Sophisticated, closed-loop measurement of marketing investment and programs About the Role The Manager, Marketing Effectiveness will oversee all aspects of WSI s multi-channel Marketing Effectiveness (ME) measurement program. This includes tactical execution, vendor management, result delivery and interpretation, stakeholder communications, and roadmap planning for continuous improvements. Specific responsibilities include: Ensure timely, accurate delivery of frequent ME deliverables (scorecards, reports, and data) to Marketing stakeholders. Oversee the quality and timeliness of all data inputs, data feeds and processes pertaining to ME. Manage a large-scale ME vendor. Coordinate resources, meetings, timelines, expectations, projects, and budget. Collaborate with cross-functional marketing partners to drive, develop, and prioritize enhancements/improvements to the ever-changing ME process and deliverables. Serve as the company s SME on the topic of multi-touch attribution. Field questions and drive education about insights, capabilities, and limitations. Own and manage the roadmap, schedule, and future-vision for ongoing enhancements and improvements. The successful candidate will Be passionate about marketing measurement in today fast-paced, ever-changing digital landscape. Have 4+ years experience with Multi-Touch Attribution methods, technology, and strategy. Have a strong understanding of the digital marketing and advertising technology ecosystem. (Programmatic digital advertising, DSP, DMP, Onboarding, identity, etc.) Have familiarity with digital analytic techniques and technologies (Adobe Analytics, Omniture, etc.) Be capable to dig into granular data and processes in order to identify and troubleshoot issues, propose solutions, and prioritize fixes. Seek to grow a small team of technical analysts to feed the growing demand for business insights, ad-hoc analyses, and operational complexities. Why you will love working at We re a successful, fast-growing company with an entrepreneurial vibe A technologically and data-driven business We re passionate about our internal and external clients and live/breathe the customer experience A smart, experienced leadership team that wants to do it right and is open to new ideas We have fun REQUIREMENTS AND QUALIFICATIONS Competencies required: Bachelor s degree in mathematics, business, statistics, economics, computer science or equivalent combination of education and experience. MS or MBA in relevant studies preferred. Minimum 5-8 years of experience in data analytics, marketing, consulting, vendor or agency experience with increasingly more senior responsibilities. Hands-on SQL, Unix, SAS, R, Python or similar mix of big-data programming and data manipulation. Strong understanding of multivariate predictive modeling techniques (Media-mix modeling, MTA, etc.) Operations-minded, detail-oriented and exceptionally strong communication skills. Detailed understanding of consumer identity and matching Attribution vendor-side is a plus.
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