Media and Entertainment Vertical Analytical Lead job in Los Angeles, CA| Recruit Arrow
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Title
Media and Entertainment Vertical Analytical Lead
Location : California, Los Angeles
Refer job # FBCS338856
 
Job Responsibilities and Requirements: We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences. Responsibilities Use your knowledge of data analytics and predictive and statistical modeling techniques to develop solutions for client business and marketing challenges while also uncovering opportunities. Collaborate with Sales and Sales Operations to innovate and develop scalable solutions across industry challenges. Act as an industry expert and analyst to surface key industry trends. Consult with clients on opportunities associated with trends and potential business impact. Advise client partners on methodologies for marketing and media analytics, and measurement and attribution. Help customers navigate industry standards and alternatives. Identify key decision makers, challenge the status quo and influence decisions. Foster and cultivate client relationships with others in the organization, including marketing/advertising, analytics, and corporate strategy, among others. Partner with internal and external product, research, data and measurement teams to bring full analytical capabilities to customers. Qualifications Minimum qualifications: BA/BS degree or equivalent practical experience. 6 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis. Preferred qualifications: Experience using search engine marketing (Google AdWords), website analytics platforms (Google Analytics and other measurement suite products), and brand analysis techniques (upper funnel analysis). Experience working closely with clients, advising them on how to improve business performance. Demonstrated analytical background and experience with marketing analytics, return on investment/financial modeling, and statistical analysis. Demonstrated understanding and experience with spreadsheet software and presentation applications. Understanding and knowledge of the film/TV and media and entertainment industries.
 
 
 
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