DMP and Audience Personalization Digital Lead job in Boston, MA| Recruit Arrow
Recruit Arrow
Email Password
Forgot your password?
Welcome, Guest! New User?
Tell a Friend
Success Stories
From my very first contact with Recruit Arrow, through the application process, interviews, and my acceptance of the position, this service was an invaluable asset. My recruiter gave me insight into the company by sharing her own experiences and views.

Job Search


 job title, keywords


 city, state, zip


Your Window to a World of Opportunities

Welcome to Recruit Arrow's Job Center. We offer you the ability to stay current in numerous specialized job markets, including marketing, advertising, and engineering just to name a few, by subscribing to our Newsletter and Real-Time Job Updates; to subscribe click here.

If you do not yet have an account with Recruit Arrow, we encourage you to sign up for a new account by submitting your resume. An account will allow you to make our search consultants aware of the jobs that you are interested in, view new jobs that match your search settings, modify your search settings, submit a new resume, and take advantage of other useful features.

We are pleased that your assessment of options has led you to Recruit Arrow, and we invite you to browse our website to learn more about our firm and the career opportunities we offer. If you would like to be considered for an professional position, feel free to submit your resume.

Select from the options below to begin your search.

(hold down ctrl to choose multiple locations)
City Name:

Primary Field:

Minimum Years of Experience:


1 matches | 1 - 1 displayed 

DMP and Audience Personalization Digital Lead
Location : Massachusetts, Boston
Refer job # EINC338792
Job Responsibilities and Requirements: Responsibilities: Strategy & Analytics Development Lead development of DMP & Audience vision with share-outs to broader teams and senior leadership. Build strategy frameworks and analytical tools for evaluating the impact of audience data on digital marketing. Partner with Media & Data Science teams to develop testing capabilities across DMP segments, including test structures, deployment and analysis. Develop high level story for monthly business reporting, working with Media teams and the DMP Analyst to reflect the impact of their data strategy on performance. Understand the digital customer journey and consult on customer personalization initiatives across the organization, providing expertise on how 1st, 2nd, and 3rd party data can be used for site personalization. Oversee all future selection and maintenance of the DMP or ad technology stack in partnership with Data Strategy and IT teams. Process/Continuous Improvement Oversee maintenance and data integrity of DMP and input data feeds by creating auditing processes (for example, customer & prospect data being onboarded into platform). Identify opportunities to scale 1st party data use, improve data cost or technology stack efficiencies through quarterly audits. Identify opportunities to enhance audience effectiveness through internal lifetime value modeling in partnership with Data Science team. Facilitate new integrations within and outside of the platform with digital vendors and internal data warehouses to enhance audience capabilities. Constantly have an ear-to-the-ground to bring technological advancements & opportunities to the organization that will help to support business strategies. Data Governance & Training Oversee DMP segment intake process and platform permissions. Oversee Doubleclick Marketing architecture and taxonomy in order to enforce consistency across digital media channels and stakeholders. Demonstrate an understanding of legal issues around data privacy and security. Providing data-oriented support and training on systems, procedures, best practices, related to data providers and quality. Qualifications: Experience with digital analytics tools such as DMPs, Google Doubleclick, Visual IQ, Optimizely, etc. 5 years of experience in marketing/advertising, management consulting, insurance or other analytical field. Experience with digital ecosystem, available data sources and methods of executing data-driven campaigns. Big idea, strategic thinker that can also roll up their sleeves and do the work. Bachelor's degree required, Master's degree highly preferred. Strong quantitative and problem solving skills working in complex, technical environments. Knowledge of data modeling as well as third party digital data sources and research. Must have passion for digital media and emerging Martech Must have project management experience in highly cross functional work environments, with both technical and strategic stakeholders. Must have strong communication skills and ability to adapt communication to specific stakeholders. Strong Excel skills required. SQL, SAS, R, SPSS skills highly preferred.
[Apply Now] [Email to a Colleague] [Permalink]

This particular job is currently not active. However, since our clients regularly share with us similar and other job openings, we strongly recommend that you submit your resume. We shall review your resume and get in touch with you as soon as a suitable vacancy comes up to further discuss your interest in exploring the opportunity.Assisting you is our highest priority.

Please be assured that none of your materials will be forwarded to any employer without your consent. Of course, all inquiries are kept strictly confidential.

1 matches | 1 - 1 displayed 
Newsletter and Job Updates