Regional Marketing Manager job in Los Angeles, CA| Recruit Arrow
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Regional Marketing Manager
Location : California, Los Angeles
Refer job # NXLW338684
Job Responsibilities and Requirements: The Regional Marketing Manager must possess the skills to foster strong franchisee partnerships with the goal of achieving profitable, incremental sales and traffic growth. Requirements Key Responsibilities Manages and implements media, marketing and branding programs designed to drive traffic and sales in assigned franchise markets Partners with franchisees to achieve annual sales and traffic goals by providing marketing expertise and the development of local marketing plans or tactics Regularly conducts field marketing visits to meet with franchisees, evaluate marketing efforts and assess competitive activity Provides regular insights and analysis pertaining to assigned markets to help uncover opportunities to leverage Leads in-person co-op meetings a minimum of twice per year, and is responsible for presenting and selling in national and local marketing initiatives Responsible for developing and overseeing annual local marketing budgets Serves as communication liaison between IHOP Marketing and franchisees May oversee multiple franchise groups to ensure strategic management and efficient spending of the local requirement Follows company policies, upholds professional standards, and performs all work in a manner respectful of others. Skills and Requirements Bachelor's degree or relevant work experience 5-8 years experience in field marketing or corporate marketing role. Restaurant experience preferred, but not required. Ability to independently analyze restaurant performance metrics and then develop, sell-in and implement an individual restaurant or market-wide strategic marketing plan with the goal of generating profitable sales and traffic improvements Excellent project management skills, along with the ability to multi-task and meet deadlines Strong presentation skills in small to large group settings with the ability to lead and influence franchisees Demonstrated excellence and proficiency in all areas of analytical skill Thorough understanding of restaurant operations, P&L management and budget management Only candidates that currently reside in the Western States; CA; WA NV or AZ.
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