Sr. Market Research Manager job in San Francisco, CA| Recruit Arrow
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Sr. Market Research Manager
Location : California, San Francisco
Refer job # FAZY337082
Job Responsibilities and Requirements: The ideal candidate will be both analytical and creative, will be collaborative and act like an owner and will exemplify Linkedin s culture and values. This position sits in the Market Research team within the broader Marketing organization that is responsible for driving understanding of LinkedIn s member and customer audiences. We re excited about research leaders who have a strong results orientation and know how to create value in an agile, fast paced, high performing environment. Searching for your dream job? At LinkedIn, we strive to help our employees find passion and purpose. Join us in changing the way the world works. Responsibilities Initiate, lead and execute prod uct and business research for LSS and LM S to answer high priority business questions such as: BusinessTracking (NPS, Brand Trackers etc.), Product and Marketing Assessment, Audience and Category assessments Identify best research methodology (qual/ quant/ behavioral) to answer business and research questions Scope and design research project/action plan with key business goals and planning timelines in mind. Draft questionnaires and discussion/interview guides Manage end-to-end project set-up and execution (in-field) in close collaboration with the research operations team Analyze data (using a variety of tools and resources) - includes survey based data and linking to behavioral data when relevant Synthesize data by reporting actionable results to Product Marketing stakeholders Work closely with Product marketing teams to ensure insights are converted to action Basic Qualifications 8 years market research experience 4 years of hands on research experience, both with designing and writing questionnaires and with analysis / synthesis of data BA or BS degree required Preferred Qualifications Experience with qualitative and quantitative research, synthesizing key implications Experience working with and analyzing large data sets Expertise in consumer internet products Strong leadership and communication skills Ability to analyze complex data sets is required. Ability to extract data from a database (SQL) and run analysis in SPSS are a plus Advance level in Excel and PowerPoint.
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