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JOB CENTER

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Digital Marketing Coordinator
Location : Virginia, Richmond
Refer job # BBLC340754

Job Responsibilities and Requirements: ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. Manage digital media campaigns and social media campaigns aligned with business goals Create and manage website materials and content Manage and track inbound and outbound e-campaigns Build web presence to increase brand awareness Manage social community on LinkedIn, Twitter, Facebook and Instagram Manage SEM and organic SEO including keyword strategy and link building Create graphic materials for use in digital and print campaigns KNOWLEDGE, SKILLS, AND ABILITIES Passion for the marketing industry and its best practices Strong knowledge of social media platforms Proficiency, or knowledge of, software tools such as Adobe Creative Cloud, Hubspot, Wordpress, Asana Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook Ability to learn other software programs Strong oral and written communication skills Strong problem solving and analytical thinking skills Ability to resolve internal and external conflicts and issues in an efficient and effective manner Ability to maintain confidential patient and employee information and materials Ability to prioritize and plan work activities and use time effectively Ability to work both independently and as part of a team EDUCATION AND EXPERIENCE Bachelors degree in Marketing or a related field preferred 3-5 years of experience in facilitating and developing marketing initiatives preferred Proven track record in creating and delivering successful and cost-effective marketing campaigns (most immediately but not limited to digital marketing channels, e.g. social media, email, viral), that lead to successful product/service launches and notable increases in inbound traffic and unique users.



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