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Senior AFVC Digital Marketing Manager
Location : Florida, Orlando
Refer job # GNGD340528

Job Responsibilities and Requirements: Responsibilities Responsible for effectively managing paid media plans to maximize profits. Develop strong rapport with Agency partners and provide them with strategy and recommendations for optimizing performance across all channels (paid search, paid social, display). Manage email marketing, including the calendar, creatives, segmentation, testing, optimization, and website triggers. Manage all SEO efforts, both technical and content. Develop an actionable paid and organic social media strategy that focuses on direct response, loyalty, engagement, membership, and new customer acquisition. Stay abreast of online marketing trends and educate internal teams.Test/launch new channels and enhancements when applicable. Work with Analyst to manage projections and actualized reporting across all channels. Mentor junior associates on their job performance against established goals. Job Requirements Bachelor s degree (Marketing or Business preferred). Masters degree a plus.5-7 years of hands-on digital marketing experience required. Proven track record of successfully managing digital paid media. Membership marketing experience strongly preferred. Deep understanding of online marketing metrics and attribution. Travel experience preferred. Exceptional verbal and written communication skills. Advanced Excel skills. Extremely detail oriented. Proactive and independent worker with a passion for optimization as well as exploring and testing new strategies.



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