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Paid Search Specialist
Location : New York, New York City
Refer job # FYZF340016

Job Responsibilities and Requirements: As a Paid Search Specialist , you'll work with the Marketing team to drive traffic to our site via direct response paid search/SEM campaigns. You'll be responsible for digital campaign creation, management, optimization, and reporting. Candidates MUST have at least one year of experience working with Paid Search/SEM to run direct response campaigns. Responsibilities: Assist marketing team with campaign creation, management, daily and weekly reporting, and testing Analyze campaign performance data regularly to optimize toward performance goals Generate and execute new testing ideas, and report on results and learnings Stay abreast of industry trends and best practices Master and own 1 - 2 marketing channels Requirements: Must have strong academic performance (3.5 GPA or higher, or equivalent), and relevant technical coursework (with strong marks) from a reputable undergraduate or graduate program to be considered - transcript required 1 years of experience working hands-on with paid search (Google Adwords, Bing Ads). Experience with paid social, native, display a plus Extensive familiarity with direct response campaigns with precise KPIs Experience with analytics platforms (Google Analytics, Mixpanel, etc), and ability to report regularly on campaign metrics Excellent Excel skills, communication, and presentation skills Ability to manage and prioritize multiple projects simultaneously Willingness to learn about new marketing channels and strategies, and work in a fast-paced startup environment Lead generation or financial industry experience a plus Google AdWords or similar certification a plus Undergraduate degree Authorization to work in the US and ability to work from our NYC office.



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