SmartAdvisor Marketing Manager job in New York City, NY| Recruit Arrow
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SmartAdvisor Marketing Manager
Location : New York, New York City
Refer job # VSAK340010
Job Responsibilities and Requirements: Responsibilities: Run outbound marketing campaigns (email, direct mail, professional and social media, etc) to raise awareness and drive inbound inquiries Coordinate with sales team to design multi-channel campaigns that target specific segments of advisors Create and manage drip campaigns of advisors who have shown interest in the past Work with account management team to design and manage ongoing outreach strategy for active advisors, and previously active advisors Candidates should be/have: 3 years of experience designing and managing SMB marketing campaigns including content creation, segmentation, outreach, and tracking/reporting; budget responsibility Familiarity with both traditional (direct mail) and digital marketing channels (search, social, etc) Strong written communication skills; able to write marketing copy as well as manage the campaign Analytical mind; able to track and measure campaign success using platforms such as Google Analytics, Mixpanel, etc Comfortable in the fast-paced, high growth environment of a startup Organized, detail-oriented, and excellent time-management skills Experience marketing to financial advisors or wealth managers a plus.
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