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VP, Global Marketing
Location : California, Orange
Refer job # LKND339305
Job Responsibilities and Requirements: PRIMARY DUTIES AND RESPONSIBILITIES: Lead and manage global business-to-business marketing, business-to-customer marketing, advertising, online marketing, brand and public relations initiatives in conjunction with sales and business leaders. Develop and maintain relationships with Key Thought Leaders (KTL s). Collaboratively create global marketing strategy for all Ormco given changing market and competitive conditions that enhances loyalty to Ormco brands. Drive the uniformity and consistency of the global Ormco brand. Analyze market trends and assess demand for current and new innovations for future marketing strategies. Collaborate with the Education & Events team members to align brand strategy. Drive marketing-specific stages of the commercial value stream, using transformative marketing to identify and nurture marketing qualified leads into sales qualified leads that ultimately drive incremental revenue. Leverage analytics tools and resources to understand and optimize the performance of marketing campaigns. Develop and refine marketing segmentation for existing market to assess needs, behaviors and characteristics of current & future customer bases Provide sales force with tools, key message points, selling strategies, product performance characteristics and features/benefits. Manage the development and implementation of product launch activities in conjunction with product management, engineering, operations and other internal functions. Manage market research using Voice of Customer (VOC) from our clinicians and customers globally, as well as externally to obtain competitor strategies and market position. Manage the design and direction for collateral, web, product packaging, event materials and other visual communications media. Ensure consistent marketing communications and content. Create global digital marketing & commercial strategy and execute this strategy with IT, sales, operations and product management team Manage projects with outside agencies and internal creative teams to develop marketing campaigns. Develop a high impact, strong marketing organization that will scale and thrive as the business grows. Maintain ability to recruit, manage and develop a team capable of delivering and exceeding commitments. Assist in assessing, analyzing, and pursuing new business opportunities while maintaining the company's existing strengths. Develop and recommend pricing and provide marketing guidance based on inputs from product management, R&D engineering, manufacturing and sales. Ensure that services are marketed in accordance with budget to obtain maximum profitability and volume in relation to company goals. MANAGEMENT RESPONSIBILITIES: Lead team of 6 direct reports (total global direct team 20) and indirectly lead 25 additional global associates across the business units in the following global functional areas: Brand Management, Transformative Marketing, Digital Marketing Business Analytics Develop a high impact, strong and diverse marketing organization that will scale and thrive as the business grows. Effectively recruit, manage, train, engage and develop a team capable of delivering and exceeding commitments. Build talent funnel within marketing. Required:Bachelor's degree in Business, Marketing, Communications or equivalent, MBA preferred10 years experience of diverse global business experience8 years experience in progressive marketing experience including brand strategy and development3 years experience in sales and/or marketing management experience3 years experience developing and implementing innovative and integrated digital marketing programsMust be willing to travel 40% of the timeQualified Candidates will possess:Demonstrates strategic agility; understands business issues and anticipates future trends and consequences; creates competitive and breakthrough strategies and plans. Makes connections between diverse concepts to generate new ideas. Knows when, where and how to dig into details and/or stay high level. Prioritizes quickly to focus on the critical few to drive action. Moves strategy to action. Strong background in analytics and leveraging data, and experience working with CRM tools.Relentlessly customer focused; dedicated to exceeding expectations of internal and external customers; gets first hand customer information and uses it to drive improvements in products and services; establishes and grows effective relationships with customers and gains their trust and respect through mutual unfiltered feedback.Results driven; is action oriented and has a sense of urgency; sets high expectations; drives change; consistently a top performer; personally accountable for the organization s results; lead by example.Blend strong operational and leadership skills with good business and financial acumen.Champion of continuous improvement.Problem solver; uses logic and rigorous problem solving tools to solve difficult problems; uses fact based analysis; looks beyond the obvious.Encourages balanced risk taking to advance innovation. Willing and able to move out of their comfort zone and not afraid of standing alone. Coaches self and others to be appropriately courageous and take thoughtful risks. Does not accept that the long-standing way of doing business as the only way. Open-minded and listens to others even when under stress. Balances the tension between resiliency to stick with a plan and the need to change course and cut losses.Thinks like a business owner - (must be able to view the business from a top and bottom-line) should be cost-conscious.Uses own creativity and can enable and lead the creative process of others.Creates followership through collaboration. Creates strong commitment and promotes open dialogue; defines success in terms of the whole team; is inclusive and values input; inspires a feeling of purpose and value. Delegates appropriately; creates an environment in which people want to do their best; can motivate diverse people, teams and organizations. Values each individual s work.Strong managerial courage - ability to make the tough decisions and not be overly sensitive (thick skinned). Demonstrates composure in pressure situations. Builds strong, effective and diverse organizations. Gets work done through formal and informal relationships. Superior interpersonal skills with an ability to work with people at multiple levels both inside and outside of Ormco. Relentlessly attracts, engages and develops people. Hires and staffs the best available talent and is not afraid of selecting strong people. Is a good judge of talent and sizing up talent. Engages and develops direct reports and others by providing timely, actionable and direct feedback; constructs meaningful development plans and executes them; drive succession and movement of talent. Appreciates and leverages diversity in all forms. Ability to analyze complicated issues and boil down to the key points, develop action plans and bring to a successful conclusion. Utilizes critical thinking. Deals with complex concepts comfortably; is knowledgeable, capable and agile. Effectively copes with change and deals with ambiguity; doesn t let perfect get in the way of better; curious and learns on the fly. Able to operate with transparency and be trusted; is direct and honest; keeps confidences; doesn t misrepresent him/herself for personal gain. Follows through on commitments and is non-political.
Contact the Following Recruit Arrow Office:
Los Angeles
202 S Lake Ave, Unit 250
Pasadena, California 91101
Email: jobs@recruitarrow.com
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