Omnichannel & Retail Marketing Manager job in New York City, NY| Recruit Arrow
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Omnichannel & Retail Marketing Manager
Location : New York, New York City
Refer job # GWHG339275
Job Responsibilities and Requirements: Responsible for measuring, analyzing and communicating the value and benefits of Omnichannel Retail Experience to all stakeholders Retail marketing strategy, innovation and in-store activation Contribute to a Retail Marketing strategy that engages customers in store; connects online and offline experiences and drives sales Responsible for the project management of the development and deployment of O2O/retail marketing programs including program ideation, development of assets/guidelines, etc. and measuring of KPI Provide support to regions in development of locally tailored Retail Marketing calendars Advocate for channel-specific needs and ensure marketing programs serve to attract, engage and retain employees and consumers Ensure timely delivery of information and assets to the field in a clear and organized manner Collaborate with Consumer Marketing teams to execute and maintain engaging omnichannel experiences for consumers Responsible for the project management of Estee Lauder retail innovation initiatives including project deliverables, budget management, etc. Present marketing program effectiveness analysis and learnings to Retail Marketing leadership Manage regular reporting and analysis in line with business and strategy needsChampion, drive, and build emerging marketing trends and technology capabilities to meet customers where they are Nurture an environment that rewards the exploration and implementation of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities Manage implementation of creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach Leverage key insights gleaned from a refined analytics practice to inform decisions Manage analytics usage throughout the function accomplish strategic goals Leverage data to inform decision-making for strategy development and adjustments as necessary Support team in tracking platform engagement and effectiveness through appropriate analytical tools About You Consumer-centric Retail mindset 5-7 years of related experience College/University graduate - MBA preferredExperiences You Have Retail experience Sell-through experience Consumer storytelling Global experience Retail merchandising Omnichannel exposure In-store experience creation Event planningHow You Will be Successful Strategic agility Financial fluency Disruptive mindset Insights driven Consumer-first Change champion Team player Can do attitude.
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