Digital Customer Retention and Personalization Ass job in New York City, NY| Recruit Arrow
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Digital Customer Retention and Personalization Ass
Location : New York, New York City
Refer job # PSAI338677
Job Responsibilities and Requirements: This position is responsible for conducting strategic analyses and day to day fulfillment of e-commerce and digital programs to aid business decision-making within the organization based on the consumer journey. The ideal candidate is a strong communicator with equally strong listening, strategy, and implementation skills that is driven by a hunger to improve accuracy, capability, and impact of consumer data analytics. Roles and Responsibilities - Collaborate with other members of customer retention team to ensure delivery of retention strategies, projects, and priorities - Work with infrastructure/database team to understand and utilize business intelligence tool capabilities for reporting and analysis on division s business needs - Develop, provide, and refine regular reporting , generate benchmarks based on growth goals, and assist in execution of enhancements for key retention programs such as triggered emails, loyalty, auto-replenishment, and birthday - Communicate with retention partners and 3rd party agencies to manage execution of programs and report on performance, including resolution and aggregation of various data sources - Assist with identifying opportunities to increase customer value and purchase frequency through database analysis, including sampling, cross sells, cross-category promotion, etc. - Partner with marketing technology team to provide tracking guidelines for stakeholders initiatives, liaison between developers and business users to properly capture data across ELC Online properties, and analyze program performance based on defined KPIs - Identify customer segments and optimize data collection to best create a single customer view across all digital and POS touch points - Connect with acquisition and merchandising programming teams to report on performance of strategies and unify communication across the division - Position requires 3 years related experience, 1-2 directly in digital or e-commerce - Bachelor s degree with emphasis in marketing, statistics, analytics, or equivalent experience. Masters degree a plus - Solid project management skills required - Extremely proficient in analyzing and interpreting data, and being able to synthesize information from a variety of sources and translate into actionable recommendations in a concise manner - Strong hands-on quantitative, analytical, problem-solving skills with an advanced knowledge of Excel, including pivot tables and macros - At least 3 years of in-depth digital analytics experience required, global cross-brand and large portfolio preferred - Experience with Google Analytics and Adobe Analytics (formerly Omniture) preferred along with an understanding of Google Cloud Services fundamentals - Commitment to learning new technology, techniques and processes - Database marketing and analysis experience preferred. Experience with SAS, SQL, and BI tools a plus - Experience with data modeling a plus.
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