Sr. Enterprise Marketing Director job in Phoenix, AZ| Recruit Arrow
Recruit Arrow
Email Password
Forgot your password?
Welcome, Guest! New User?
Tell a Friend
Success Stories
From my very first contact with Recruit Arrow, through the application process, interviews, and my acceptance of the position, this service was an invaluable asset. My recruiter gave me insight into the company by sharing her own experiences and views.


Job Search

What


 job title, keywords

Where


 city, state, zip





Jobs for Students
Intern - Sales Management Trainee - USA-GA-Douglas
Douglas-GA-USA
Gain valuable experience with a leader in the field If you are seeking a paid internship that offers.... [more]

College Student Tech (Intern) - USA-CT-Stratford
Stratford-CT-USA
Job Description : Here at Lockheed Martin, we are working on many exciting programs and developing c.... [more]




JOB CENTER

Your Window to a World of Opportunities


Welcome to Recruit Arrow's Job Center. We offer you the ability to stay current in numerous specialized job markets, including marketing, advertising, and engineering just to name a few, by subscribing to our Newsletter and Real-Time Job Updates; to subscribe click here.

If you do not yet have an account with Recruit Arrow, we encourage you to sign up for a new account by submitting your resume. An account will allow you to make our search consultants aware of the jobs that you are interested in, view new jobs that match your search settings, modify your search settings, submit a new resume, and take advantage of other useful features.

We are pleased that your assessment of options has led you to Recruit Arrow, and we invite you to browse our website to learn more about our firm and the career opportunities we offer. If you would like to be considered for an professional position, feel free to submit your resume.


Select from the options below to begin your search.


Locations:
(hold down ctrl to choose multiple locations)
City Name:

Primary Field:

Minimum Years of Experience:

Keyword:

1 matches | 1 - 1 displayed 
 1 

Title
Sr. Enterprise Marketing Director
Location : Arizona, Phoenix
Refer job # LKXD336924
 
Job Responsibilities and Requirements: The Senior Director is responsible for coaching and mentoring throughout his/her team, as well as the department, as well as leading by example. ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to: Envision, develop and align the organization around enterprise and category-specific integrated messaging and plans (short-duration and long-term branding) that align to the promotional and priority messaging calendar. Strong alignment most critical with Merchandising (Buying & Planning), Merchandising Marketing, Proprietary Brands, Services Marketing, Digital, CRM and Social/PR). Lead the development, execution and budgeting related to media planning and buying, with an overarching plan that continues to optimize our reach and frequency to our target audience (overall as a brand, as well as uniquely to local markets related to new stores/priority markets/tests), spearheading testing of new capabilities where appropriate (ie, addressable TV leveraging first and third party data) The position is directly responsible for ~$120M in budget related to television, digital circular, grand openings, in-store events and external partnerships Oversee the development of all promotional and branding strategies and execution among external and in-store tactics (ie, television, radio, circular, social/digital, PR, store signage and associate communication) Serve as a key liaison to the Media buying external agency. Lead National and Local Store event strategy, including partnership with Store Operations and Merchandising to maximize traffic impact and minimize operational challenges. Lead Grand Opening marketing plans (beyond media; including but not limited to Events, Store communications, real estate considerations, etc); serve as lead Marketing contact for Real Estate leadership. Manage marketing for Proprietary brand (PB) Consumables, including defining portfolio strategy in partnership with PB leadership and managing PB integration into Enterprise marketing tactics. Present regularly to senior leaders (VPs, SVPs, EVPs, CEO) regarding initiative updates, plans and results, ensuring all are informed, aligned and confident in the Department s planning and delivery against our goals, both short- and long-term. Serve as a key leader in the Department and Company, continually challenging the status quo and ensuring we are set up for success based on our goals SKILLS Strong media background with expertise in both traditional and digital tactics, measuring success and the ability to articulate plans to audiences of all backgrounds (ranging from the Customer Experience team to less informed on the intricacies of media buying, operation, relationship and measuring). Ability to flow seamlessly from strategy to execution, driving vision while also commanding a deep understanding of tactical day-to-day to ensure strong in market execution on time, on budget and meeting KPIs. Ability to be assertive and operate with a sense of urgency, making data-based recommendations and influencing others with an expert point of view. Possess a strong passion for continually learning about the customer and uncovering new means to reach and engage him/her. Possess a strong analytic mindset, with the ability to assess pre- and post-behavior, draw strategic conclusions based on multiple data points and turn the data into insights with recommended action through strong story-telling. Possess deep knowledge of primary and secondary marketing research techniques, with heavy emphasis on quantitative ad copy testing and 3 rd party media measurement tools Possess a strong passion for building and improving processes through strict adherence to timelines, with a keen understanding of multiple influencers across the Company that drive on-time, on-time and on-strategy execution. Possess strong executive presence and EQ with ability to understand appropriate level of detail and context for audiences of varying seniority, read situations and people, understanding how to adjust format to successfully lead through influence in an environment that is ever-changing and developing. Ability to collaborate cross-functionally to drive business strategies and initiatives, understanding where to push and where to give based on Company and division-based goals. Strong ability to assess team strengths and opportunity areas and skill in development of talent through coaching and mentoring. Strong ability to manage competing priorities on tight timelines EDUCATION and/or EXPERIENCE Bachelor's degree from a four-year college or university in Marketing, Business, or related field. MBA or master s degree preferred Significant past experience in Media buying and planning, agency, large CPG or retail environment required Minimum of 15 years of strategic marketing experience, with some experience of a retail environment Experience managing teams and significant budget (>$20M) planning and spending Advanced PowerPoint and Excel skills.
 
Contact the Following Recruit Arrow Office:
Los Angeles
202 S Lake Ave, Unit 250
Pasadena, California 91101
Email: jobs@recruitarrow.com
 
[Apply Now] [Email to a Colleague] [Permalink]

Tweet This



1 matches | 1 - 1 displayed 
 1 
Newsletter and Job Updates