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Retention & Customer Loyalty Marketing Manager
Location : Illinois, Chicago
Refer job # KLYC336907

Job Responsibilities and Requirements: Essential duties & responsibilities: Development of retention, advocacy, and customer lifecycle management initiatives, from inception through implementation. Delivers innovative recommendations for the evolution of the customer lifecycle promotions by leveraging industry developments, consumer insights, and competitor analysis. Partner with Brand teams to deliver holistic lifecycle campaigns that will focus on relevant offers that retain customers. Ensures all offers, tactics, and messaging are consistent with targeted customer needs and overall marketing and channel strategies. Coordinate work efforts with Analytics teams to develop targeted retention campaigns and to determine effectiveness. Creation of frontline communications that drive clarity and excellence in support of strategies with sales and service frontline associates and leaders. Leverages ability to analyze trends and translate findings into sound recommendations to take appropriate actions to achieve goals. Track, analyze, and communicate key metrics. Recognized as the Subject Matter Expert for all aspects of lifecycle management programs. Job Requirements: Minimum of 7-10 years in marketing or product management, with emphasis on customer lifecycle / loyalty / retention preferred Bachelor s degree in related field, MBA preferred Professional experience within the wireless industry is a plus Demonstrated leadership qualities, and ability to lead diverse and cross-functional groups, including outside vendors Strong business acumen with emphasis on financial analysis, financial root cause investigation and innovative development of solutions/action plans to minimize risks and take advantage of opportunities. Strong time and project management skills required to consistently meet deadlines and ensure preparedness for launch or implementation initiatives. Demonstrates strong significant influence management skills to gain credibility with and drive decision-making from senior leadership and stakeholders across the enterprise. Ability to synthesize quantitative and qualitative consumer insights into clear and compelling offers Excellent interpersonal skills, outstanding written and oral communication skills, including speaking in front of small and large groups, and experience making presentations to senior executives Advanced experience with standard MS Office applications (Excel, Word, PowerPoint, etc.).



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