US Senior Brand Director job in Boston, MA| Recruit Arrow
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US Senior Brand Director
Location : Massachusetts, Boston
Refer job # JKTA336656
Job Responsibilities and Requirements: Key Accountabilities: Implement, and/or drive implementation, of go-to-Market plans by sub-brand and/or Business Unit, including account plans by Category Lead and coordinate the alignment of global/local concept priorities and the identification of key business drivers throughout the Market Represent the commercial and product needs of the Market to the Global Brand Concept-to-Consumer team Sharpen the Brand's positioning/ perception, while strengthening its connection to assets, consumers and other fitness stakeholders, in the Market Constantly analyze business performance and seize business opportunities in the Market to meet and/or exceed KPIs and financial targets Lead and steer the Market range selection process, with an aim to optimize efficiency based on the Global range Lead and steer the execution of global and local Brand and sports marketing strategies/concepts. Drive the Market's Strategic Business Plan to ensure alignment between go-to-Market strategies and the financial targets Effectively manage the assigned Marketing Working Budget, optimizing its ROI Be the communication point between the Market Managing Director and the Global Brand Concepts-to-Consumer team Drive consumer/channel matrix management and ensure the Market has the proper tools and support to effectively implement the go-to-Market plan Support the P&L management with regards to the Marketing Working Budget (MWB), Operating Overhead (OOH), net sales and direct brand contribution Provide a clear vision and direction with relevant objectives and KPIs. Establish a high performance culture and drive employee engagement, leading by example. Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement. Identify and develop high-potential talents, to fuel the team's succession plan. Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team. Knowledge Skills & Abilities: Ability to develop and implement strategy Leading and managing a diverse team (incl. remote management) Strong presentation/communication, negotiation and influencing skills Broad Marketing experience, with a distinct track record of success and high-level Merchandising knowledge Cross-functional experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.) Strong industry knowledge, across divisions footwear, apparel and accessories and across all BUs Expert understanding of local Market's consumers, accounts, economic environment and commercial needs Excellent verbal and written communication skills Strong planning and analytical skills Minimum Qualifications: Bachelor s degree (B.A.), with an emphasis in Marketing/Business preferred, and 10 years sports or other product marketing or related experience 10 years at the managerial level in the Sporting Goods Industry. Equivalent combination of education and/or experience may be substituted for degree.
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