Social Media Paid & Organic Marketing Lead job in Englewood, CO| Recruit Arrow
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Social Media Paid & Organic Marketing Lead
Location : Colorado, Englewood
Refer job # OSNV340906
Job Responsibilities and Requirements: The ideal candidate will have prior online trafficking and social campaign management experience, strong analytical and communication skills, and experience with bid management platforms and active campaign optimizations. This position must possess a strong inner drive to contribute to a team and to business goals. Successful applicants should have a clear passion for paid and organic Social Media initiatives, international business, and an understanding of social media s role in the customer journey. This position will work closely with the International Paid Media Lead on both DISH & Sling International brands. Responsibilities Overall Define, drive and clearly articulate the International organic & paid social media strategy including channel prioritization & structure, content recommendations, messaging development (in conjunction with the brand team), budget, and major initiatives to meet and exceed performance expectations. Recommend highly engaging Facebook posts to develop must follow feeds in order to grow community & following while further increasing engagement. Scale international social campaigns while maintaining CPA goals. Implement and optimize social campaigns utilizing various strategies such as look-a-like audiences, retargeting, personalization, and audience segmentation. Manage multiple organic and paid social calendars and approval processes with various international agencies, all with different goals, topics and testing schedules. Collaborate cross-functionally: leverage social media listening for audience insight, evaluate and advise on how social could help meet overall company sales goals. Effectively communicate digital strategies and rational for tactical approaches for each campaign. Develop, grow, and maintain relationships with internal client teams through exceptional client service. Develop listening boards within Sprinklr and/or Lithium to actively monitor social sentiment and brand mentions, identify and mitigate negative situations, report violation of social and brand terms; leverage feedback to shape social strategy and improve the international customer experience regarding respective brands. Conceptualize and bring to life new advertising and organic offerings to increase conversion rates and improve the overall performance of campaigns. Skills - Experience and Requirements The Right Stuff 4 years of experience in social media role 3 years of experience with bid management 2 years of experience with Google Analytics 2 years of experience with Facebook power editor with proven results Fluency and passion for social media especially Facebook, Twitter, YouTube, Instagram, as well as any emerging platforms. Strong analytical thinking and mathematical skills; ability to develop predictive modeling; Advanced knowledge of MS Excel, including pivot tables. Proven portfolio with track record utilizing promoted posts and other paid social initiatives to exceed expectations. Driven to work independently with minimal supervision as well as collaboratively with management and peers; Exceptional work ethic and high sense of urgency. Self-starter with excellent interpersonal skills; great attitude and go-getter spirit required. Strong passion to work in a dynamic and ever-changing International business preferred. Working knowledge of attribution platforms (ie. Convertro, Marketshare, Encore preferred). Knowledge of testing practices, including A/B, multivariate, etc. Experience in media buying for direct response advertisers with specific CPA targets. Ability and knowledge of how to effectively manage large social media budgets. Experience trafficking ads for Facebook and/or display platform.
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