Senior - Marketing & Communications Specialist job in Minneapolis, MN| Recruit Arrow
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Senior - Marketing & Communications Specialist
Location : Minnesota, Minneapolis
Refer job # YHSH340755
Job Responsibilities and Requirements: Essential duties and responsibilities may include, but are not limited to, the following: . Oversees the planning and marketing program for MPS; coordinates staff assignments. Maintains, updates, and expands current marketing approaches. Acts as subject matter expert to leadership on issues relating to effective school and district marketing. Creates projects, concepts, and budgets for successful marketing campaigns. Collects data and refines research techniques to improve market share. Researches, understands, and presents information about public education/MPS drivers, trends, and stakeholder needs. Integrates social media strategy into marketing efforts and campaigns. Translates Acceleration 2020 objectives into compelling campaigns to support recruiting and retaining students. Brainstorms ideas, suggests appropriate technology to complete marketing tasks, and coordinates with department head to modify campaigns and measure the progress of marketing projects. Collaborates with the members of the communications and engagement teams. Coordinates planning and implementation of projects including scope, goals and deliverables in collaboration with stakeholders. Evaluates marketing programs and develops recommendations for changes and improvements; collects and analyzes data, and develops recommendations to improve marketing quality. Supports engagement and outreach efforts in affiliate communities. Ensures marketing and promotional efforts are on brand and effectively communicating value to customers. Develops robust marketing plans with a situational analysis and recommended strategies for increasing the success of solutions. Presents recommendations and ideas to leadership to drive strategic decision making. Demonstrate courteous and cooperative behavior when interacting with students, clients, visitors, and MPS staff; acts in a manner that promotes a harmonious and effective workplace environment . Enthusiastically promotes the Superintendent s goals and priorities in compliance with all policies and procedures. Maintain absolute confidentiality of work-related issues, records and MPS information. MINIMUM QUALIFICATIONS Education, Training and Experience Guidelines Bachelor s degree in marketing, communications, public relations, or a closely related field, AND five (5) years of experience in marketing, specifically in education or non-profit; OR an equivalent combination of education, training and experience as determined by Human Resources. Knowledge of: . Principles and practices of public relations, marketing, recruitment strategies and public communications. Strategic marketing campaigns and marketing analytics. MPS policies, process and procedures. Principles of record keeping, records management, and management of records. Customer service principles, protocols, and methods that include responding professionally, effectively, and efficiently to customer service requests. Marketing frameworks including customer journey maps, personas, and other tools. Skill in: . Using initiative and independent judgment within established procedural guidelines. Analyzing data and recommending effective solutions. Assessing and prioritizing multiple tasks, projects and demands. Establishing and maintaining effective working relationships with co-workers, leadership and stakeholders. Operating a personal computer utilizing a wide variety of specialized software. Communicating effectively verbally and in writing. Providing effective customer service, and dealing tactfully and courteously with the public. Understanding and maintaining highest level of confidentiality. LICENSE AND CERTIFICATION REQUIREMENTS A valid Minnesota State Driver s License may be required.
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