Field Marketing Manager job in Baltimore, MD| Recruit Arrow
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Field Marketing Manager
Location : Maryland, Baltimore
Refer job # RFNT340750
Job Responsibilities and Requirements: Leads and manages the agency resources that are responsible for program development, activations, and communication materials to drive traffic and sales in a designated region. Ensures all marketing information is communicated to the field team for national, regional, and local marketing activity. Develops and executes marketing plans with customized strategy that leverages the national plan through local opportunities. Business partner for operations team to communicate, influence and plan local marketing programs. Leverage local media contacts and sponsorship partners to create innovative approaches in support of marketing initiatives. Plans, manages, and measures budget and programs, ensuring maximum cost control and effectiveness of marketing programs. Analyzes and makes recommendations based on market conditions, competitor data and customer research. Prepares materials for internal and external presentations on programs, business plans and management communications. Communicates a compelling and inspiring vision that is embraced by the external agency partners and the internal cross functional departments. Education: Bachelor's degree in Marketing, Advertising, Public Relations, or a related field, required. Master's degree, preferred. Experience/Skills: 8-10 years; experience in marketing, communications, field marketing, public relations, advertising, media relations or other external communications field. Experience with QSR, casual dining, retail, or hospitality companies with multi-unit preferred. Strong ability to influence and negotiate with key decision makers. Experience with an Agency or in a Matrix organization preferred. Excellent Communication and Presentation skills both verbal and written. Project Management through execution with budget planning/administration. Experience with new media and internet advertising preferred.
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