Digital Marketing Manager job in Indianapolis, IN| Recruit Arrow
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Digital Marketing Manager
Location : Indiana, Indianapolis
Refer job # SRQI340646
Job Responsibilities and Requirements: Responsibilities Act as Industrial champion for migration to new website, incorporating content from multiple websites into one enhanced corporate site. Work cross-platform with Enterprise team as well as global teams to ensure cohesive design and user experience across entire web presence. Work cross-functionally with Sales, Engineering, Product Management, IT and others to develop, manage, and maintain engaging content for all Industrial webpages. Design customer experience that targets Industrial buyer personas with a clear and concise story that compels them to action. Design and implement Search Engine Optimization (SEO) strategy in website design Digital Marketing Responsibilities Design, implement, and monitor lead nurturing campaigns among target customer groups to provide valuable resources to potential customers throughout their buying process. Research, experiment, and execute a strategy for email marketing, paid advertising, Search Engine Marketing (SEM), geo-fencing, and other digital methods to generate marketing qualified leads and increase funnel. Act as Industrial Super User for HubSpot marketing automation system. Manage and maintain contact database and all content housed within platform. Design and implement workflows for nurture campaigns and effectively monitor and report results. Ensure seamless flow to CRM and work closely with Demand Generation team to ensure successful hand-off of leads. Track, measure, and report on digital campaign performance and modify strategy as needed. Work collaboratively with Marketing, Product Management, and other stakeholders to incorporate digital tactics into overall marketing plan. Other Responsibilities Act as North American Industrial Champion for annual Customer Voice survey. Enable sales team in contact selection process, facilitate survey development and launch to customers and partners, manage triage follow-up process. Define and execute strategy for analysis of global Industrial responses for distribution to senior leaders. Facilitate definition of actions and improvements based on survey results; monitor and report on actions in following year. Oversee all improvements relating to marketing and the pre-purchase experience. Qualifications: Strong web development knowledge with a focus on user experience Experience with marketing automation platforms Experience with SEO, SEM, digital advertising, email marketing and lead nurturing Ability to think strategically as well as execute digital marketing tactics Ability to operate under ambiguity Ability to build relationships and lead cross-functional teams Solid business and marketing acumen, creativity, and analytical skills 3-5 years of digital marketing experience Bachelors degree.
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