Coffee Category & Proprietary Brand Director job in Philadelphia, PA| Recruit Arrow
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Coffee Category & Proprietary Brand Director
Location : Pennsylvania, Philadelphia
Refer job # FFJG339196
Job Responsibilities and Requirements: Project Management: Lead cross-functional teams, including product development/menu, supply chain, environment, operations, OpX, finance, IT, corporate communications, business units, etc. to develop, launch, assess and continuously improve our brands. Marketing Management : Lead development of key programs, promotions, and ongoing yearly activation that support the brand. Potentially includes new brand features which could include technology, loyalty, menu & new product development changes. Brand Transition: Develop process and work with Aramark business units to determine transition plan of current branded offerings into new proposed model Measurement: Determine brand concept KPIs and success measures. Track and report initiative results against these objectives while managing the budget and other project management duties (e.g., timelines, project plans, program administration, etc.) Business Unit Support: Service program support requests from field marketing and account leadership. Strategy/Planning: Develop the Aramark coffee strategy with priority on the creation and ongoing brand management of the Aramark proprietary coffee brand offering. Complete annual marketing plan with strategies and tactics to refine and enhance the brand(s). Brand/Concepts Insights: Utilize consumer, competitive, category, and business unit insights to assess the white space and opportunity for Aramark s proprietary concept offering. Include insights and analytics ongoing for management, continuous improvement and innovation within the brand framework. Brand Development: oversee the creation, repositioning, and/or refresh of the proprietary coffee brand including brand positioning, visual identity, logo, and environment/trade dress. Manage all aspects of pilots and launches with Global Operating Excellence team including initial training materials, roll-out plans, and sales/operations tools development. Oversee continuous innovation for the brand. Environment development: Aligned with brand positioning, work with Capital Projects team and agency to develop environment/trade dress including physical re-imaging; look and feel, d cor, and consumer travel path/journey for new concept or repositioning of current equity Reporting Relationships This position will report directly to Associate Vice President, Proprietary Brands on the Brand Management and Innovation Team within the Marketing COE. Qualifications: Minimum 7-10 years of experience working in Retail/CPG/Food Service. Multi-unit restaurant experience including QSR/Fast Casual A retail mindset with both brand development and activation experience. Cross functional team leadership experience P&L experience and a proven track record of growing businesses Successful track record repositioning and building brands. Bachelor s degree required, MBA preferred. STRATEGIC Platform development and leadership of new business and channel solutions. Strategy and program development (leading annual brand/marketing planning) Ability to understand broader company and project/program strategy and to prioritize and manage projects accordingly. Quick study adaptable/able to learn on-the-go to support projects/programs across a wide range of functional areas. INFLUENCE Ability to lead initiatives across business units and flex ideas/concepts appropriately depending business needs. Ability to work with and influence a broad range of people with diverse backgrounds and expertise across all functional areas (internally & externally). PROJECT MANAGEMENT Strong business analytical abilities, and project management skills /production orientation. Persistence/perseverance/patience (ability to deal with ambiguity associated with working in uncharted territory). Resourceful/able to juggle multiple tasks. COMMUNICATION & STYLE Strong written and presentation skills in range of formats for hands on development of professional quality presentations, project management communications and program support materials for internal and external audiences. A self-starter, confident in his/her abilities, self-motivated and able to work independently It is expected that the successful candidate will also have the following personal attributes: Strong value system, integrity and respect always, and work ethic Hands on leader/team player/strong collaborator Highly motivated/ can do positive attitude Highly organized and results-orientation Able to deal with ambiguity/effectively cope with change Demonstrates good judgment.
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