Marketing Business Analyst job in Indianapolis, IN| Recruit Arrow
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Marketing Business Analyst
Location : Indiana, Indianapolis
Refer job # DYIL338060
Job Responsibilities and Requirements: The team is partnering very closely with the Advanced Analytics team to deliver on the Measurement Plans of the different marketing campaigns. Marketing Business Analyst will be responsible for delivering on the measurement plan developed by key brands as it relates to programs. This will include insights and optimization opportunities from the promotional engagement data. The ideal candidate will have: a passion for the customer; experience in multi-channel marketing especially with regards to measurement and data; building recommendations from that data and measurement; and thrive on being a catalyst for evolving approach to marketing. Key Objectives: Develop understanding of Brand/Business Unit strategies, key decision points, and specific analytic needs as it relates to Help brands to develop a measurement plan to support the activities Integrate and Interpret data to create analyses to measure promotional campaigns Ensure analytic outputs are translated into actionable business insights Help to ensure campaign coding meets the needs of the measurement plan. Other Key Initiatives / Special Projects as needed Basic Qualifications Bachelors Degree in Marketing, Market Research, Business Administration, Finance, Mathematics or related degree. Qualified candidates must be legally authorized to be employed in the United States.
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