Product Marketing Manager job in Washington, DC| Recruit Arrow
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Product Marketing Manager
Location : District of Columbia, Washington
Refer job # FMTD337935
Job Responsibilities and Requirements: Responsibilities: - Develop and manage multi-channel marketing campaigns that drive demand for your products including email, social, web, etc. - Measure and report on the ROI of campaigns to key stakeholders - Develop product positioning and messaging that differentiates your products in the market and drives conversion across channels (email, landing pages, social, etc.) - Utilize an email marketing automation platform to effectively and efficiently execute email campaigns - Follow and analyze market trends and apply concepts to marketing campaigns - Serve as an expert on your buyers, how they buy, and their buying criteria - Serve as an expert on your competition and how to position against them - Partner with various teams (design, content marketing, sales, events, new product development) to implement strategies to drive demand Qualifications: - Minimum of 3 years of relevant experience, ideally in product marketing, B2B marketing, or demand generation - Strong written and oral communication skills - Eye for detail - Experience achieving goals while working in a fast-paced, cross-functional role - Ability to influence peers - Ability to juggle multiple stakeholders and projects - Experience in working with CRM and marketing automation systems - Bachelors degree in business or marketing (preferred).
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