VP Marketing & Commercial job in Los Angeles, CA| Recruit Arrow
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Friday, April 19, 2024
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Title
VP Marketing & Commercial
Location : California, Los Angeles
Refer job # YYSZ337901
 
Job Responsibilities and Requirements: Specific responsibilities include Delivering agreed annual revenue, profit and share targets (>$100mm in sales, DME budget ~$12mm) Leading and developing a diverse team of 12 associates to drive consumer brand engagement, winning innovation, customer satisfaction, business results and ensuring a high level of employee engagement Collaborating with VEB Sales, Key Accounts and Natural sales to provide them with the detailed brand plans, business insights and ready to execute commercial tools to deliver rapid growth, share and availability gains across the portfolio The role reports to the SVP & GM of Craft Beverages for VEB and is based in Orange County. It is an excellent development opportunity for talented, cross functional, high potential associates who aspire to General Management. Strategic Brand Leadership, planning and execution: Strategy: Leads the identification of growth strategies and the translation of those strategies in to actionable marketing and commercial plans Brand Marketing: The creation of brand marketing programs that will drive brand discovery, trial and build a strong consumer emotion connection to the brands. Heavy focus on digital, social and experiential field marketing Media & Advertising: Media planning and buying, leading PR stakeholder engagement. Management of multiple agencies and external partnerships. Innovation Strategy and Pipeline: Accountable for identifying, developing and delivering a pipeline of product and package innovation for the next 1 to 3 yr period that will accelerate growth and realize full brand potential Commercial Leadership and Sales Partnership: Lead the evolution of the brands to a more sophisticated OBPPC architecture to maximize sustainable revenue growth and tap into key growth occasions Develop winning POS look and occasion based messaging to drive brand discovery and trial. Collaborate with VEB Sales, Natural sales and Key Accounts to develop winning programs sales tools to drive customer / bottler engagement and brand advocacy. Represent the brands in key customer / bottler events Commercialize these tools in ready to use, simple out of the box format so that sales can easily execute People and Team Leadership: Leading and developing a diverse team of 12 associates to drive business results and ensuring a high level of employee engagement Demand and Supply Chain Planning: Work with supply chain and finance teams to develop and maintain robust demand forecast Requirements EDUCATION Bachelor s degree required; MBA preferred EXPERIENCE 12 years required; 15 preferred SKILLS Minimum Required: Strong business acumen; strategic marketing; product packaging strategy; advertising media; consumer research; digital social; product innovation; cross-functional and multi-level team leadership; strategic and project planning; strong presentation and communication skills; 360 influencing skills. Preferred Level: Experience both inside and outside KO system; Experience growing small FMCG brands and successfully stewarding them through pain of growth is an Equal Opportunity Employer.
 
 
 
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