Consumer Insights Director job in Washington, DC| Recruit Arrow
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Consumer Insights Director
Location : District of Columbia, Washington
Refer job # CPEK337427
Job Responsibilities and Requirements: Responsibilities Manage and direct primary research projects across channels, magazine, digital, kids, int l and other business units as needed. Present findings and recommendations to senior staff Large scale, cross NGP presentations on audience research and insights Establish and maintain monthly feedback loop both pre and post magazine delivery for NGM, Kids, Traveler and History magazines, including articles, cover and copy. Develop and manage KPI s and strategy for the NGP licensing team Manage and grow Travel/Expeditions growth strategy Size upscale travel marketplace, provide direct feedback from past and potential consumers, align overall NGP strategy/target with Expeditions team Primary Research Management Prepare and develop presentations for both internal meeting and external conferences which Programming , marketing and executives attend Manage consumer facing magazine experience At least 8 years of experience in consumer research and experience in statistics and research methods Bachelors degree is required. MBA is preferred. Advanced knowledge of Excel is required Experience with executive level presentations Division.
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