Strategic Marketing Coordinator job in Chicago, IL| Recruit Arrow
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Strategic Marketing Coordinator
Location : Illinois, Chicago
Refer job # YLNR337085
Job Responsibilities and Requirements: POSITION SUMMARY Develop clear and memorable value propositions for each audience we market to. In particular, we demonstrate how the value multiple products is greater than the sum of its parts, e.g., Medical is better with Pharma is included. Serve as a catalyst for change within the business by bringing an outside-in perspective to the business through customer, competitor, and marketplace insights. Develop the baseline pitch for each product from which pitches can be easily customized for specific RFPs Fundamental Components: Value proposition: Galvanize a common understanding of the core value proposition of each product across the organization so that we walk and work as one. We do this by articulating the value proposition for each core audience, e.g., member, plan sponsor, consultant/broker, doctors, etc. in plain language. Develop market facing pitch experience: Work with sales teams to develop the baseline pitch decks, demos, journeys, etc. from which customized presentations can be created. Ensure individual pieces add up to a whole greater than the sum of its parts. Minimize fragmentation. Develop content that helps Sales nurture prospect relationships throughout the sales cycle, e.g., thought leadership, cases, testimonials, etc. This includes developing an integrated mobile content tool for Sales quickly identify and access content. BACKGROUND/EXPERIENCE desired: 5 years of strategic marketing experience preferably in a B2B or B2B2C setting Knowledge in one of the following healthcare business areas: Dental benefits Vision benefits Group & supplemental insurance Student health Pharmacy benefits EDUCATION The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
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