Field Marketing Head job in Chicago, IL| Recruit Arrow
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Field Marketing Head
Location : Illinois, Chicago
Refer job # TNIV336575
Job Responsibilities and Requirements: This role will involve developing customer use case stories, building a large, loyal and engaged customer base and actively working with a direct sales team on scalable enterprise and start-up marketing programs and campaigns across multiple segments and channels. Google Cloud helps millions of employees and organizations empower their employees, serve their customers, and build whats next for their business all with technology built in the cloud. Our products are engineered for security, reliability and scalability, running the full stack from infrastructure to applications to devices and hardware. And our teams are dedicated to helping our customers developers, small and large businesses, educational institutions and government agencies see the benefits of our technology come to life. Responsibilities Develop, socialize and get buy-in of marketing strategy and programs, working closely with America s marketing and local sales leadership teams. Strategize, action, rollout and optimize new customer acquisition campaigns and programs aligned to horizontal and vertical solutions including events, outbound campaigns, external trade shows and customer stories. Strategize, execute, rollout and optimize campaigns to drive customer retention, product engagement, and retention including customer conferences, seminars, education and engagement tactics. Grow awareness, familiarity and perception for Google Cloud in key local cities and markets. Work closely with the sales teams and Demand Management team to drive opportunity and business growth. Qualifications Minimum qualifications: BA/BS degree or equivalent practical experience. 6 years of experience in B2B or field marketing. Experience with Cloud IT market and the developer audience. Experience with business software purchase cycles, cloud based subscription markets and experience with IT Partners. Preferred qualifications: Experience in planning and implementing multiple, complex marketing programs; Project management skills including: managing agencies, vendors and global projects. Understanding of the business software purchase, development and implementation sales cycles. Ability to communicate with technical groups, and express complex concepts in a non-technical language. Familiarity with CRM systems ( or similar), marketing automation tools (Marketo or similar) and tracking tools to assess campaign effectiveness. Distinctive problem-solving, strategic and analytical capabilities with a strong track record of setting and delivering against measurable marketing metrics. Excellent communication skills in business and technical situations. Prior people management experience and demonstrated ability to lead and mentor a team.
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