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Customer Marketing Manager
Location : New York, New York City
Refer job # LDBQ341308

Job Responsibilities and Requirements: Responsibilities Be the expert on our existing customers' users, buyers, and influencers: through deep empathy, anticipate their needs throughout the post-purchase stages of their journey, including onboard, adoption, and advocacy. Partner with Offering Management, Client Success, Support and Design: create a true omni-channel post-purchase experience that includes all touchpoints: onboarding team, technical support, in-product/in-service, marketing communications, success teams, sales and more. Partner closely with the Watson Marketing Product Marketing managers and their diamond teams: Consistently deliver compelling digital post-purchase experiences through the Marketing Plan / Campaign framework, and deliver clear, customizable, and clever enablement materials for Client Success Managers, Contract Extension Managers, Software Renewal Representative and Business Partner relationship managers. Convert users into advocates and a tribe: create Watson Marketing brand advocates, leveraging Blue Access, Champions, and other advocacy programs. Partner with Originals and content marketing: design and deliver high-quality digital content that delights existing customers, and compels advocate to take action. Support the Watson Customer Engagement community manager: deliver engaging content and SME engagement from Watson Marketing. Use Net Promoter Score and other qualitative and quantitative assessments: use data about our offerings, packaging, pricing and customer touchpoints to continuously improve across all touchpoints. What you ll need to succeed: Bachelors of Science or Arts, preferably in marketing, business administration, commerce, or engineering 2 years of product marketing experience, preferably in cloud-based software Can translate complex technical capabilities and solutions into meaningful stories that users and advocates can understand and easily share with broader, non-technical audiences Lives and breathes the customer experience, and embodies a buyer-centric approach to all aspects of marketing and business. Ability to implement with excellence, and improve both process and outcomes through continuous learning Ability to influence cross-functional peers and leadership to build consensus and action, and is particularly adept at using data analysis to tell stories that resonate with them in their language. Ability to represent their brand in public venues (events, client meetings, online, etc.). Experience in direct client relationship management a plus. jobs Required Technical and Professional Expertise 2 years of product marketing experience, preferably in cloud-based software or marketing technology Experience as a marketing/digital marketing professional Preferred Tech and Prof Experience Experience with pragmatic and agile marketing methodologies Experience working on global marketing initiatives EO Statement.



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