Development Marketing Manager job in Houston, TX| Recruit Arrow
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Thursday, April 18, 2024
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Title
Development Marketing Manager
Location : Texas, Houston
Refer job # LVUT340880
 
Job Responsibilities and Requirements: The Development Marketing Manager will use initiative to develop and implement marketing plans and programs and will work closely with other development stakeholders to ensure the effective execution of marketing needs. Essential Duties and Responsibilities Identify and evaluate various potential marketing strategies and plans (i.e. unique selling propositions ) and select the most effective strategy after evaluating various alternatives. Visit assigned communities to ensure that certain aspects of Marketing Plans are being implemented appropriately. Identify potential sources for traffic in each community based on evaluation of a variety of factors relating to that community and its qualified prospects and Real Estate Agents. Participate in brand identity creation process. Create, develop and monitor multiple budgets. Plan and host Developer meetings and functions to coordinate community efforts. Develop relationships with community partners, ISD, and local businesses developing mutually beneficial programs, incentives and ongoing relationships. Coordinate the message and means of communication of major advertising efforts to ensure consistency with brand and marketing philosophy. Coordinate with Graphic Artists to ensure appropriate marketing and advertising strategies and themes are being accurately and effectively portrayed. Ensure inventory of marketing materials (including but not limited to flyers, signage, and photography) remains satisfactory and current. Direct community video and photo shoots to be used in advertising communication. Evaluate and recommend optimal advertising and media sources to management. Identify, evaluate and make recommendations on the use of various options for advertising and marketing, including but not limited to signage and other outdoor advertising, online and social media, events, e-mail flyers, etc. that are believed to be most effective to reach the targeted market. Execution of website creation, SEO, SEM, social media and blogs with a large emphasis on digital marketing. Prepare reports as necessary and perform cost analyses of various marketing options. Analyze the success-level of planned marketing activities (i.e. perform marketing success analyses ) and report out to development stakeholders. Assist with projects as needed. Must sometimes complete projects with very short notice under extreme time constraints. Other duties as assigned, which may include study and analysis of online marketing efforts and development of additional online opportunities. Supervisory Responsibilities No supervisory responsibilities. Qualifications College degree required; preferably in marketing or advertising. Requires 5 years of relevant experience in a position of responsibility. New home industry experience a plus. Ability to identify and gather relevant data, evaluate its importance and then develop a plan of action. Experience in the use of demographics, psychographics and statistical data when developing marketing plans. Experience in tracking performance of marketing/advertising efforts. Ability to develop new ideas and present them persuasively to internal clients and external business contacts. Must be able to work independently and use initiative and discretion. Strong writing skills with specific experience in preparing marketing plans and summaries. Availability to travel to all markets. Ability to build and maintain relationships and communicate with others effectively, both orally and in writing, in a professional and competent manner. Demonstrated computer skills including a working knowledge of MS Office products, including Outlook, Excel, Word, and PowerPoint. The ability to add, subtract, multiply and divide using whole numbers, fractions and decimals, to compute percentages, and to perform basic algebra and geometry. Demonstrated organization and time management, which includes the ability to multi-task and run multiple projects simultaneously while maintaining thoroughness and precision. A team-oriented, proactive and adaptable work ethic.
 
 
 
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