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Global Marketing Director
Location : New York, Syracuse
Refer job # BIKH340585

Job Responsibilities and Requirements: The Director of Global Marketing will be responsible for the planning, development and implementation of all of the organizations marketing communications strategies and public relations activities, both external and internal. This role will oversee the development and implementation of support materials and web design for all company products and services. The Director of Global Marketing will direct the efforts of the Technical Publications and Graphic Design areas to create assets that project the core company values aligned with those of the market needs. Requirements Education / Licensure / Experience: Bachelor s degree in Communications or Marketing required; MBA strongly preferred. Minimum 10 years of experience in a Marketing Communications position within the high-tech industry. Prior experience in day-to-day management of external agencies with the proven ability to drive measurable improvement on their performance. Prior experience managing advertising agency. Required Knowledge, Skills and Abilities: Exceptional writing and presentation skills. Direct copy writing and creative development experience is desirable. Strong technical background. Excellent communication skills, both written and verbal, including public speaking. Proven leadership skills with the ability to engage and motivate staff. Proficient Microsoft Office Suite skills. Strong attention to detail and superior project management skills while performing in a cross-functional environment handling multiple priorities. Ability to travel up to 20%; domestic and international. Responsibilities Hands on manager and expert contributor responsible for the design, preparation, and distribution of all marketing, branding and corporate communications. Creates and manages brand strategy and style guides. Works to ensure PPC s brand identity and positioning is measurably enhanced through clear and consistent messaging that presents the company with one voice to all internal and external constituencies. Leads development and implementation of tactical and integrated communications plans that deliver on the brand and business objectives. Leads the development of global marketing communications strategies for each business unit and for the company to drive positive customer perceptions and loyalty and to ensure effective sales leads. Acts as the owner of global website strategy, including style and content. Serves as copy writer on some deliverables including press releases. Works with other managers to ensure all PPC business units and channels (on-line and off-line) uses consistent messaging regarding company positioning, value proposition, competitive differentiation. Monitors market trends and competitor performance, analyzes and develops actionable strategies with the business units aligned with product line management (PLM). Executes qualitative and quantitative market research to improve the depth of customer and market knowledge. Collects and identifies competitive intelligence and uses that information to recommend product, pricing and packaging changes and promotional and media strategies. Supports the portfolio management process within and across business units, specifically with the product line management and engineering teams. Works closely with the PLM to develop the value proposition for new products or features. Performs analysis of marketing campaigns for all sales channels to determine return performance and the cost per lead using inbound marketing tools such as HubSpot or Market. Works with sales to define the strategy for global tradeshow. Plans brand/program presentation materials for sales meetings, trade shows and external events. Communicates job expectations to employees, monitors, and appraises employee performance to reduce department turnover. Provides opportunities for staff self-development and empowerment. Interviews and makes hiring decision for new staff. Handles employee counseling, annual performance reviews, and termination of employees as needed. Performs all other duties as assigned.



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