Digital Analyst job in San Francisco, CA| Recruit Arrow
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Digital Analyst
Location : California, San Francisco
Refer job # OFIA340584
Job Responsibilities and Requirements: This position will interact regularly with creative, finance and cross-channel representatives. A successful candidate should have exposure to digital and marketing, and possess strong analytical skills. This person will build strong cross-functional relationships and work in a fast-paced, rapidly changing multi-channel retail environment. You're excited about this opportunity because you will Plan and develop Digital (paid search, paid social, display, remarketing, etc) programs to meet revenue and ROI requirements Conduct measurement and analysis on the effectiveness and efficiency of online programs Identify and leverage synergies between all digital programs. Evaluate new customer acquisition metrics and subsequent value of customers acquired Proactively work with team members, other marketing teams, merchandising, creative, finance, and other cross-functional groups Work alongside SME to identify new partnerships and opportunities for optimizing existing partnerships where appropriate based on brand strategies and initiatives Manage budget, forecast, and accruals weekly/monthly/annually Present findings, analysis and recommendations Analyze competitive marketplace and follow eMarketing trends Monitor performance across programs and analyze results Meticulously track spend, revenue, productivity measures/KPIs on a weekly basis and adjust investment as necessary Work with manager and key business partners to create and implement seasonal strategies Support the team in various brand initiatives & marketing programs Contribute to preparation of monthly presentations to brand partners REQUIREMENTS AND QUALIFICATIONS A Bachelor degree in Marketing, Business, or related field 2+ years of experience in Digital Marketing; Loyalty marketing experience a plus A proven track record in managing and optimizing a budget to ROI goals Enthusiastic and self-motivated, with the ability to lead projects proactively The ability to see trends and to extract actionable insights from data to drive results Strong organization and interpersonal skills; excellent communication & presentation skills The ability to work in a fast-paced environment with the ability to prioritize and be flexible Intermediate to advanced Excel skills (v-lookups, pivot tables) A meticulous attention to detail Experience with a web analytics system a plus is an Equal Opportunity Employer.
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