Global Digital Brand Management- Gap Director job in San Francisco, CA| Recruit Arrow
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Title
Global Digital Brand Management- Gap Director
Location : California, San Francisco
Refer job # KHXP340481
 
Job Responsibilities and Requirements: Responsible for delivering a strategic seasonal content plan that supports the product assortment, commercial plan and drives the ecommerce business and supports the store business. Responsible for leading a team of 8 digital brand managers across all Gap businesses (Women s, Men s, GapBody, Maternity, Kids and Baby) Accountable for balancing product/brand storytelling that is commercially viable through a clear briefing and planning process, ensuring the right assets/content are created. Own marketing pipeline milestones including content strategy, all digital content briefs, photo planning and concept review Own bringing to life each seasonal assortment and brand campaign in the digital space Key approver in creative review Responding to business with content strategy shifts Responsible for a deep understanding of the customer (segmentation, lifecycle and behavior) Responsible for understanding new technology (personalization, testing) Accountable to help drive to the global online P and LORGANIZATIONAL LEADERSHIP Lead and inspire the Digital Brand Management team to be product obsessed, brand proud, customer focused, innovative and responsive to business Sit on the marketing leadership team Manage complexities between a vast variety of cross functional teams (merchandising, buying, brand strategy, ecommerce, creative, web production, digital innovation) Represent Gap brand in key initiatives with central digital and technology partners KEY RESPONSIBILITIES Own marketing pipeline milestones including content strategy, all digital content briefs, photo planning and concept review Own bringing to life each seasonal assortment and brand campaign in the digital space Key approver in creative review Responding to business with content strategy shifts Responsible for a deep understanding of the customer (segmentation, lifecycle and behavior) Responsible for understanding new technology (personalization, testing) KEY EXPERIENCE Experience developing strategic content plans 10 years experience in marketing, retail or other relevant field Experience working with within a complex and matrixed organization Experience working in a face paced environment Experience in email and or retention marketing is a plus Incredible interpersonal skills Incredible storyteller with an ability to translate product stories into customer facing messages.
 
 
 
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