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Performance Marketing Manager
Location : California, San Francisco
Refer job # WSYV340404

Job Responsibilities and Requirements: Specifically, we are searching for an expert in direct response offline media channels such as Direct Mail, Radio, Outdoor, Transit, Print, and DRTV. You should be comfortable managing large campaigns and budgets across multiple platforms and offline marketing channels. You will be collaborating internally with the business units to determine direct response media strategies for offline media vehicles aimed at acquiring customers into LinkedIn s suite of products. Responsibilities In collaboration with business units and strategic account management, create direct response marketing programs designed to meet acquisition and ROI goals, leveraging offline channels such as direct mail, radio, and DRTV Maximize return on ad spend through real time management of direct response media investments, including rapid spend optimization decisions Report, analyze and develop insights on campaign performance on a regular basis Develop forecasts and ad-hoc projections for spend, revenue, and ROI Integrate current LinkedIn user personas into media targets to maximize customer acquisition Manage offline advertising agencies to drive channel performance and ensure smooth and accurate campaign execution Develop testing frameworks in collaboration with Performance Operations to understand incremental lift and impact of offline and DR campaigns. Work closely with agencies and Business Analytics team to ensure the right data is passed between both parties to enable optimal campaign management Work with Product, Business Analytics, and Engineering teams to ensure direct response attribution and tracking solutions are in place Responsible for planning in regional markets and national markets; expanding into global markets in the future Responsible for offline direct response media spend reconciliations and billing/invoicing Conduct competitive intelligence scans/benchmarking and develop strategies to adapt to changing environment Basic Qualifications: B.S. or B.A. or requisite professional experience 3 years of offline marketing experience Experience managing direct response marketing programs in Radio and/or Direct Mail Preferred Qualifications: B.S. or B.A. in Marketing or related field is preferred Experience scaling DRTV, out of home and print offline channels, while driving efficiency and meeting ROI targets Experience buying offline media in global markets Excellent analytical skills Excellent communication, interpersonal, and team building skills Ability to solve complex problems Ability to demonstrate resourcefulness, motivation, initiative and leadership Ability to build creative solutions and drive results Ability to work with cross-functional teams including web development, tech, sales ops and marketing ops.



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