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Marketing Specialist
Location : California, San Francisco
Refer job # IKXV340400

Job Responsibilities and Requirements: Responsibilities Partner with cross-functional teams to lead the strategic planning process and understand our business goals in context of our brand story and audiences Get up to speed on Blue Shield s product and service offerings and market stance, as well as competitors , to generate insights Brainstorm thought-provoking ideas to develop insights and perhaps off-the-wall ideas Create an ambitious but achievable set of tactics Manage the campaigns timeline and stakeholders Create and partner with content creators to produce kick-ass storytelling through video, copy and other multimedia Drive the campaign across key digital and social channels Work with all levels of employees, including c-suite executives Report on the campaigns success Champion the Blue Shield brand identity, tone and voice internally and externally Follow established writing style guidelines, brand guidelines and the AP style guide Requirements Bachelor s degree in marketing, PR, media or relevant discipline 5 years of digital marketing experience, preferably for large clients Experience in Big Idea Generation: Creating impactful, new marketing concepts in response to industry trends and client objectives within a clearly defined brand Ability to self-lead as well as work within a cross-functional team Understanding of digital marketing performance key performance indicators across digital channels Experience with relevant platforms, including Elevate platform Experience dealing with C-suite executives A portfolio demonstrating core competencies of content creation across channels, including idea campaign creation, copywriting and video Strong editing and proofreading skills Experience building brands from within with employees and leaders An ironclad work ethic with a light-heartened mix of good humor and a positive attitude.



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