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Analyst/Senior Analyst
Location : New York, New York City
Refer job # CUHS340163

Job Responsibilities and Requirements: The Analyst / Senior Analyst will play a critical role in accelerating AmericanExpress.com Search Engine Optimization (SEO) channel to drive profitable new card acquisition. This is a great opportunity for candidates who want to gain digital marketing skills, learn the Acquisition business and gain channel management experience. This role requires close partnership with internal and external partners to optimize and drive conversion within the channel, and requires a highly analytical, creative and strategic thinker with demonstrated ability to drive business results. The Analyst / Senior Analyst responsibilities will include:Support and execute upon the SEO road map with the goal of increasing the number of new accounts, billed business acquired and improving conversion including:Work closely with SEO agency to identify and prioritize SEO opportunities for both content and technical SEOExpand Card Shop on-page content to improve SEO rankings, working with EDA to develop new content modules and with Agile Marketing team to create new content based on keyword research from the agency Proactively provide SEO support for ad hoc initiatives across the enterprise such as new product launches, product refreshes and ATL campaigns Monitor and report on key channel metrics including rankings, traffic, and acquisitions Manage channel forecasting and budget activitiesSuccessfully manage and build cross-functional relationships across multiple internal partners include Site Content Marketing team, EDA, GCO/LOBCO, GABM, and product teamsSupport reporting/forecasting/budgeting functions for the Prospect Site team 1-2 years of digital marketing and/or consumer marketing and SEO experience preferred Strong marketer and strategic thinker with proven ability to drive business results Ability to build and leverage relationships in order to influence internal and external partners across multiple workstreams Excellent analytical skills with strong attention to detail Ability to multi-task, stay organized, and operate effectively under changing conditions Strong teamwork and partnering skills in a cross-functional environment Ability to work in a fast-paced, constantly evolving environment Strong written and verbal communication skills Experience using VBA or other automation tools a plus Employment eligibility to work.



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