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Earned Media Manager, Brands (SEO Manager)
Location : Georgia, Atlanta
Refer job # AAUR340096

Job Responsibilities and Requirements: The Earned Media Manager, Brands leads the identification, definition, and execution of initiatives that result in improvements to experiences our customers have with brands sold at The Home Depot (and associated product and content offerings) and resulting performance in Earned Media (Google SEO, YouTube, Pinterest, and others). This Manager is responsible for developing a deep understanding of the digital behavior and voice of the customer, as well as the offerings of The Home Depot brands and transforming this data into actionable insights. They are expected to be a thought leader for scalable new programs that highlight brands and then work with key stakeholder teams to drive them to successful execution. These new programs may include, but are not limited to: new experiences on HomeDepot.com, new ways to source and deliver content to help customers understand the value of brands and how they can help customers accomplish their home improvement goals, or new ways to articulate and differentiate the brands in Earned Media, relative to competition. This individual must possess a strong understanding of the Earned Media landscape for maximizing the organic discoverability within search engines such as Google, YouTube, Pinterest and other Earned Media. The manager is also responsible for overseeing the ownership, communication and execution of a data driven marketing strategy and plan that quantifies the material impact of recommendations. It is also expected that the manager will measure against those recommendations, communicate results, and adjust plans as needed. Management, influence, and motivational skills are necessary, as the manager will work with cross-functional stakeholders from brands, Earned Media, and others to ideate and execute in support of these rapidly growing businesses. This individual will collaborate across teams, creating effective partnerships with digital merchandising and marketing teams, leveraging and following direction from the brand teams, the Sr. Manager, Insights, and the Director of Earned Media. Experience developing strategies backed by data and operational programs are essential. This is a high-profile position that interacts across the Online and Marketing teams and at various levels, so the ability to communicate with and among diverse audiences is a must. MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES 40% - Manages the identification, definition, and execution of complex Earned Media strategies and roadmaps that typically involve multiple internal (online, marketing, merchandising, product management, technology) and external (agencies, 3rd party vendors) partners. This will include recommendations for site structure and content development or technology and user experience enhancements that enhances the discoverability of The Home Depot within Earned Media. 20% - Creates and implements processes to optimize the efficiency of the team for data collection and analysis by leveraging internal and external partners in the workflow of improving key categories. 20% - Measures the ongoing effectiveness of the team s efforts against target metrics, and makes frequent adjustments to strategy to support the customer and business needs. 20% - Responsible the team s efforts in evangelizing the evolving world of search engines and Earned Media more generally at all levels of the organization in terms of best practices, industry standards, and legal requirements, especially within the merchandising community. NATURE AND SCOPE The position reports to the Sr. Manager, Earned Media or Director of Earned Media. Accountable for direct supervision of the work activities of others in addition to personnel management including selection, termination, performance appraisal and professional development of subordinates. ENVIRONMENTAL JOB REQUIREMENTS Environment: Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. Travel: Typically requires overnight travel less than 10% of the time. Additional Environmental Job Requirements: MINIMUM QUALIFICATIONS Must be eighteen years of age or older. Must be legally permitted to work in the United States. Additional Minimum Qualifications: Education Required: The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job. Years of Relevant Work Experience: 5 years Physical Requirements: Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. Additional Qualifications: Preferred Qualifications: Experience managing, leading and growing a team 5 years of SEO experience or equivalent digital marketing channel or e-commerce management with SEO as a recent focus, with a proven track record of improving business results Experience with data analysis, strategy development and operational program development Working knowledge of SEO tools such as Google Search Console, Google Adwords, Google Trends, Moz, Majestic, Similar Web and BrightEdge Understanding of basic corporate financial practices Knowledge, Skills, Abilities and Competencies: Strong understanding of the Earned Media landscape for maximizing the organic discoverability within search engines such as Google, YouTube, Pinterest and Bing Well-developed presentation skills (oral and written) computer skills required, specifically PowerPoint, Word and Excel Ability to approach problems systematically, researching all alternatives and making appropriate recommendations Ability to be deadline oriented with long and short-term projects Proven data driven approach to solving complex problems and developing strategies Strong, collaborative team player with interest and ability to lead cross-functional projects and influence and educate stakeholders.



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