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Digital Marketing & Customer Manager/ Senior Manag
Location : New York, New York City
Refer job # TPKI339745

Job Responsibilities and Requirements: Key Responsibilities: Own the strategy, planning and execution of the Customer Marketing application site experience (for cross-sell into multi product relationships), which is a key enabler of Global Commercial Services marketing priorities for the Small Business Segment Enhance the Card Member journey across digital Card applications, passive site links, and landing pages by designing and implementing a strategic Test & Learn plan to deliver insights that fuel growth Continue refining measurement capabilities to ensure the impact of the site experience is captured, monitored and increased over time; establish and monitor performance benchmarks for optimization Develop the roadmap for the channel, fueling the future by adding next-generation API capabilities to leverage big data and deliver richer content, more personalized customer experiences, and deeper engagement Collaborate with Digital Card Marketing teams to launch an efficient shopping experience Required Skills: Outstanding Customer First strategic marketer with a growth mindset and a passion for small business customers Thought leader with proven track record of leveraging customer insights to develop marketing strategies that lead to best in class customer experiences Digital expertise and tech savvy: capable of negotiating with technology teams to prioritize and deliver innovation in the digital spaceEntrepreneurial problem-solver who can persevere through operational challenges and navigate a global, matrixed organization with the resilience to deliver big and small innovations that drive business goalsProven relationship manager, with the ability to influence and mobilize cross-functional teams and drive results in a fluid environmentHighly effective communicator with strong interpersonal, oral and written communication skillsDetail-oriented project manager who can juggle multiple work-streams at one time and thrive at warp speedSense of humor Preferred: E-Commerce experience; designing digital user journeys that result in salesExperience in technology capabilities development (writing user stories) and/or advanced data analytics The will to win and a track record of exceptional achievement demonstrated by promotions and awards MBA a plus.



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