VP, Market & Model Media Strategy Director job in Nashville, TN| Recruit Arrow
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VP, Market & Model Media Strategy Director
Location : Tennessee, Nashville
Refer job # FLTF339637
Job Responsibilities and Requirements: Responsibilities Media Experience: This position will direct the activities of the Nissan Division Media Team on market & model-specific initiatives, including but not limited to: Lead for Market-Specific Programs: RMP Structure; Flex Fund; Titan Flex Fund and related programs. Market-Specific Analysis & Recommendations: Analysis such as: Consumer Media Trends, Market Performance, Media Performance; Recommendations by DMA/Region based on Analysis. Model-Specific Analysis & Recommendations: Analysis such as: Model Target Consumer use of media; Model Media Plan Recommendation/Aggregation; Model Plan Performance Tracking & Optimization Recommendations; Model Client Leadership: Agency Media Team Lead for NNA Market & Model-Specific meetings, communication materials, ongoing media performance-tracking (in partnership with Insight Mktg). Team Leadership: Annual Planning: Lead the Zimmerman Nissan Division Media Team in the development of annual strategic media recommendations to Nissan for assigned areas of responsibility (on prior page). Zimmerman Direct Media Division reports: AMD/Supervisor RMP Model Strategy Planner RMP Model Strategy Jr. Planner RMP Model Strategy AMD/Supervisor RMP Market Strategy Planner RMP Market Strategy This position is responsible for managing these positions day-to-day, ensuring that each position is trained and delivers on the established priorities and projects on time & to the highest quality for Nissan. Ongoing- External: Agency Media Lead for NNA MarComm meetings and communication re: MARKET and MODEL-specific initiatives (e.g.- NNA Model Integration Meetings, NNA Launch Committee Meetings, Maintain Client-facing MODEL-level Media Plans in partnership with OMD). Ongoing- Internal: Work collaboratively with other Zimmerman Departments to provide market & model level strategic media recommendations. Track & make recommendations for optimizations for Market & Model-Specific efforts. Work proactively with staff to continuously provide proactive communication & materials with market & model-specific updates to the full Zimmerman Team. Other Zimmerman Departments: Work with the Insight Marketing Team, Strategy Team, HQ Account Team, Digital Account Team and/or Creative Team on identified cross-functional projects. Keep excellent and proactive communication with all groups in the Nissan Division at all times. Work with Insight Marketing Team and/or Lead Account Director(s) to proactively identify areas of MARKET and/or MODEL opportunity in media strategy and media plan development, develop those recommended media strategies & plans, then execute, monitor, optimize and report-out on those plans. Partner Agencies: Work with Annalect & OMD collaboratively to bring Omnicom one voice MODEL-based recommendations to Nissan. Work collaboratively with Nissan s agency partners, as needed. Example of Key Projects (but not limited to): Annual Planning- Defines FY18 RMP Program Structure (e.g.- RMP; Flex Fund; Titan Fund; DND Fund). Annual Planning- Defines with NNA & Nissan Regions & VP, Group AD- Key Strategic DMAs for Analysis. Deep dive market & media analysis; Potential for strategic test initiatives. Annual Planning- Works collaboratively with NNA & OMD to develop MODEL-LEVE plans for all Models. Quarterly- Defines FY18 Market Level strategic opportunities (e.g.- w/IM- Simon; BDI/CDI; REGGIE, etc.) Quarterly- Defines Cross-Channel Media Strategy & Media Mix Priorities by Market Category (e.g.- High Awareness, Low Conversion), that aligns with NNA goals & KPIs, supported by all Media Team Leads, Insight Marketing Team & Analytics Team Ongoing- Provides opportunistic, proactive recommendations- Leverages Media Tools to provide insights & opportunities to Field Strategy Team. Ongoing- Evaluates market sales, market consumer funnel measures, media performance- Develops Media Mix optimizations with Field Strategy Team, supported by Media Team Leads, IM & Analytics. Ongoing- Evaluates model sales, model consumer funnel measures, model media performance- Develops Media Mix optimizations with Field Strategy Team, supported by Media Team Leads, IM & Analytics. Ongoing- Primary contact for DMA level budget management, pacing & delivery (Coordinate with Field Team). Required Skills Requirements Bachelor s degree in a related field, or equivalent work experience 15 years media planning experience, including Group Media Director (GMD) level Excellent presentation and writing skills Strong analytical and/or media research skills Proven ability to develop quality, well-conceived and successful media plans Experience directly managing a staff of 5 or more (larger staff experience preferred) Experience managing and coordinating inter-departmental efforts at the director and/or senior level Experience developing and maintaining strong client relationships MS Office: Excel, PowerPoint, Word Experience with the following media planning tools: Media Tools, IMS, Simmons/MRI, Kantar, ComScore, Scarborough, Media Monitors, Nielsen and other media tools. Experience in automotive and/or retail consumer or service products is highly desirable Full service agency or major media agency experience The responsibilities are many, various, and not limited to those written in this document. The responsibilities are many, various, and not limited to those written in this document.
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