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Strategic Product Marketing Manager I
Location : Florida, Miami
Refer job # VZRR339491

Job Responsibilities and Requirements: Primary Job Accountabilities/Responsibilitie Serves as primary marketing point of contact for designated clients or programs Manages/ensures accuracy, consistency, clarity and compliance of content and messaging across every consumer-facing touchpoint from pre-enrollment through cancellation Develops brand, positioning, messaging strategies for client programs Leads a broad cross-functional team to develop/manage/execute marketing initiatives Ensures every communication/marketing vehicle supports/drives a positive customer experience Supports field sales team by developing/reviewing/enhancing training materials, presentations, sales tools and job aids Develops content as needed (e.g. newsletters, articles, audio messages, web/brochure content, training materials, job aids) Manages legal/compliance approval process for all communications, training and advertising materials Acts as guardian/liaison for client brand(s) Provides direction on artistic perspective/copy/content/brand for marketing and training initiatives Develops Statements of Work, manages Marketing Development Funds, and/or budgets as defined by the business Ensures potential cost-savings are considered for all marketing/communications initiatives Basic Qualifications Bachelor s Degree in Marketing, Communications, Advertising or Journalism 7 years of relevant experience in marketing management with proven success Experience working with client partners, exhibiting the ability to generate maximum return through effective marketing strategies and direction Experience with core marketing methodologies related to product positioning, branding, promotions, market research, and sales support Experience in leveraging cross-functional teams to deliver results Additional qualifications Excellent written, verbal and interpersonal communication skills Experience with implementation of marketing/communication plans Experience with client relations and business development initiatives Proven analytical skills and ability to make decisions Creative thinking as it relates to the effective marketing of a company inclusive of its services and professionals Experience with project management and the ability to effectively multi-task Ability to work effectively in situations driven by deadlines or which require flexibility to approach and execution Able to leverage marketing/communications in multiple sales channels to drive profitability and growth Experience in multiple marketing channels/mediums Strong ability to manage crisis/difficult communications Works independently and knows when to escalate issues to management for support and/or resolution Strong leadership skills in working with cross-functional teams to complete projects Strong brand management skills Advanced experience Microsoft Office programs Preferred Experience, Skills, and Knowledge Bilingual: Ability to read, write and read Spanish fluently MBA preferred 3 years of experience in insurance and/or financial service Experience in the mobile, OEM, retail or e-tail industry Multi-national experience.



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