Sr. Product & Brand PR Manager job in Stamford, CT| Recruit Arrow
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Sr. Product & Brand PR Manager
Location : Connecticut, Stamford
Refer job # PLFO339178
Job Responsibilities and Requirements: Key Responsibilities Develop the PR strategy for all lifestyle product categories, all brands and corporate (where relevant) initiatives for the US market based on annual marketing plans Manage external PR agency within the budget boundaries Manage +$750k PR activation budget Lead the annual product PR Communications strategy and plans, and ensuring effective roll-out in the USA market. This role will work closely with Product Marketing Team, USA Regional Marketing & Sales team, Corporate PR team and key PR partners around the globe to deliver the overall product communication objectives, secure all media coverage Own and deliver product PR result reports summarizing media coverage data to management, monthly and yearly with clear matrix and goal in mind. Develop PR strategies for social media and oversee the content production (including, but not limited to adverts, videos, social media and online PR stunts). Lead the USA PR activities around key consumer audio trade shows (CES, IFA) as the main contact person for the USA PR team. Work with business units to write product press releases and collaborate with corporate PR to drive media to events and direct NPI PR Communication Analyze and understand hierarchy of product priorities across brands and business units, and then set the strategies and PR programs to mirror these priorities. Prepare media kits, press releases, and field the media pitching stories to generate publicity or to counter negative publicity. Cultivate, build, and maintain successful relationships with the media and the community. Build a strong working relationship with USA media ensuring strong PR coverage. Based on the yearly marketing plans, Brand Communication Create the PR support plan for all USA initiatives and support the amplification of the brand activities to help drive positive brand awareness and sales goals. Develop effective PR plans using appropriate strategies and tactics to support overall brand awareness in USA region. Work closely with the local team to efficiently utilize Harman-owned assets (celebrity, athletes, music events, etc.) to promote brand awareness in USA region where it applies. Basic Qualifications: Bachelor's Degree in Marketing / Public Relations At least 5 - 7 years of demonstrated success in executing Public Relations and Brand Communications Be proactive, reliable, responsible and accurate with attention to details and have strong work ethic. Must be a confident communicator and presenter. Must have excellent verbal and written communication skills. Must have excellent organizational and planning skills. Have a full and tactical understanding of media needs, media relationships, and all primary social media platforms with understanding of the USA PR and Media landscape. Must be self-motivated with a positive and professional approach to management. Proficient in Microsoft Office Suite: Word, Excel, Outlook, PowerPoint. Ability to work effectively within a matrix environment Preferred Qualifications: Please list the preferred qualifications needed for this position based on the following: Results-Driven: Having a proactive, goal oriented approach to decision making. Constantly learning the latest PR and Social Media techniques to keep HARMAN at the cutting edge of the industry. Capable of handling multiples projects/initiatives simultaneously and executing to completion Team Player: Having respect for colleagues; leading teams with clarity and accountability. Proven team player with excellent communication and interpersonal skills who can effectively work with all levels of a global matrixed organization Change Orientation: Able to adapt to changing demands and conditions. Creativity and out-of-the-box thinking - constantly pushing teams to challenge thinking in the digital space. Customer Focus: Providing exceptional service and quality to the external and internal customer. Understanding and working in past organizations that have centralized and decentralized structures as business requirements change Self-Awareness: Accepting responsibility for personal development and actions. Have clear objectives and strives to exceed them. Takes ownership for personal career and skill development Eligibility Requirements: List specific location of position and % of willingness to travel. Willingness to travel 10% of the time. Willingness to work in an office in Stamford, CT.
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