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Customer Retention Marketing Director
Location : New York, New York City
Refer job # ZWOY339122

Job Responsibilities and Requirements: Key Responsibilities Lead all North America email marketing, promotions, customer retention, reactivation & loyalty strategy, direct mail, and program development Strategize and develop customer lifecycle communications across relevant touch points - convert consumer retention vision into an actionable, measurable plan with clear goals, strategies, tactics & testing plan. Build seasonal marketing plans in support of RalphLauren.com business metrics (demand, conversion, & customer goals) Close collaboration with Customer Intelligence & Experience Management team to develop and utilize insights to build customer marketing strategies Lead advancement and evolution of complex email targeting and personalization strategies, utilizing data to develop segmentation decisions Oversee email communications program, including messaging strategy, creative briefing, testing, and deployment of business-driving, on-brand, & on-time campaigns Evaluate and optimize triggered email programs and define business logic behind customization, campaign prioritization, cadence strategy, etc. Manage development, hypotheses and execution of customer retention activations, providing insights and recommendations to continually improve customer experience and business results Utilize customer and digital marketing data to unlock new customer segmentation and business opportunities Lead vendor relationships, develop and maintain successful vendor deliverables, focused on continuous relationship management and capabilities assessment Manage weekly competitor activity analysis and identify industry trends to inform the business Responsible for budget management and achievement of customer retention targets Serve as strategic partner to internal creative partners in the formulation, development and execution of new initiatives Develop and share metrics and insights with senior leadership Foster and support 360 degree marketing strategies and online execution for major brand initiatives Provide leadership, coaching, and development opportunities to direct reports Requirements Strong analytic skills. Ability to understand marketing data, build reports, analyze results. and summarize in meaningful and actionable way for related to business goals Well-versed in all aspects of marketing, specifically depth in ecommerce and branding Prior strategic planning experience Demonstrated management skills and communication skills Proven ability to mentor and develop staff Ability to prioritize responsibilities in line with business objectives Ability to interface with all levels of management Well-developed written and verbal presentation skills Strong knowledge of Word, Excel, and PowerPoint a must Education Master s Degree or equivalent preferred; Bachelors (B.A. or B.S.) from a four-year college required 7 years experience in retention, loyalty, digital marketing role with a proven track record of driving business results and innovation; strong bias towards ecommerce & digital required At least 4 years managing email marketing campaigns.



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