Sr. SMB Acquisition Marketing Director job in Philadelphia, PA| Recruit Arrow
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Sr. SMB Acquisition Marketing Director
Location : Pennsylvania, Philadelphia
Refer job # ZONF339083
Job Responsibilities and Requirements: Responsibilities: - Develop comprehensive Marketing strategies to target, message and drive leads and sales among home-based business and premise-based small to medium businesses - Develop segment value prop and messaging guidelines, translating research and segment needs into business insights, with in-depth understanding of customers, competitors, products, and industries; develop longer term strategies and drive building of segmentation models - Provide strategic direction to creative development, partner with marketing communications to bring customer-facing programs to market - Assure consistent segment marketing messages across channels and tactics, including online and offline content - Optimize existing customer product upsell and ARPU growth by developing new marketing programs using firmographic and product usage information. - Partner with Marketing Operations to develop, test and optimize offers and packages - Develop sales enablement tools for multiple sales channels, to generate, progress and close sales; develop segment-specific sales education and competitive tools - Manage reporting and analytics on all programs to measure success and return on investment - Consistent exercise of independent judgment and discretion in matters of significance - Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary. - Other duties and responsibilities as assigned. Minimum Requirements: - BS in Marketing or Business and MBA required - Generally requires 12 years related experience - Consulting, Pricing and/or Finance experience is a plus - MSO or Telco experience is not required. Experience in banking, credit cards or other subscriber services is a plus - Experience analyzing data and reports, along with strategic planning is required - Proven track record for successfully developing and executing new marketing campaigns - Ability to balance competing priorities a must - Excellent project management skills required - Ability to influence desired outcomes in a matrixed organization - Excellent verbal and written communicator with ability to understand and document technical and operational concepts related to products and service offerings - Results driven, self-motivated individual with focus on goal achievement - Strong presentation skills - Ability to travel a must is an EOE/Veterans/Disabled/LGBT employer.
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