Growth Marketing Director job in Vienna, VA| Recruit Arrow
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Growth Marketing Director
Location : Virginia, Vienna
Refer job # TYFU339073
Job Responsibilities and Requirements: Key Responsibilities Product Roadmap & Story - for assigned digital products, work with product partners to drive product innovation strategy, track and manage new product and feature releases, participate in product and end user research and define product positioning Product Marketing Objectives & Prioritization - define marketing goals/KPIs and key target(s) for the product, identify and track GTM plans and budgets, lead marketing budget process for assigned digital products and prioritize marketing needs as they shift/change throughout the year. Product Marketing GTM Strategy - work with cross-functional marketing team to define product value propositions for each target, key messages and reasons to believe (published in product marketing playbook), conduct creative and campaign testing, contribute to master integrated brief, and participate in campaign development process with all stakeholders to launch internal and external marketing programs Product Marketing Operations - responsible for marketing program management, including budget, KPI tracking, learning agenda, integrated team meetings, report outs/communications and other essential processes needed to get marketing work done. Product Marketing Leadership- Develop a world-class product marketing team, and support them with the resources, tools and infrastructure to scale and meet objectives Product Adoption - Develop and execute inbound/outbound marketing strategies, including rapid testing agenda, to drive product awareness, adoption, and retention across AI product portfolio Desired Skills and Competencies This individual will have a passion for conversational AI products and a working understanding of how they can help people be better with their money. They will have a modern marketing mindset - and know how to creatively, quickly drive digital product adoption with customers, including through owned channel marketing. Strong analytical skills, quick decision making, attention to detail and the ability to adapt to a dynamic agile environment are essential to succeeding in this role. This individual must be able to effectively communicate and influence various stakeholders across the company and across multiple levels of the organization. This individual must display strong leadership skills and be able to drive and motivate a team of diverse stakeholders and, in partnership with them, deliver bold ideas through flawless execution and continuous learning and improvement. Five skills, in particular, are critical: Whole Brained - must be equally analytical and creative, and know how to employ both skills to deliver bold, even unexpected programs and achieve desired impacts Growth & Delivery Orientation - must demonstrate a relentless focus on growth and urgency to deliver product adoption and growth goals. Experience with proven best practices for how to successfully launch and scale new digital products and experiences in market. You will be involved with all the AARRR metrics - Acquisition, Activation, Retention, Referral, Revenue. Fearless Leadership - must be highly-disciplined self-starter with a strong POV who can positively, effectively lead themselves and others, often in ambiguous and/or new territory Collaboration & Influence - must have ability to productively partner with a wide variety of teams across the organization to advance Enterprise Digital Products goals and connect marketing activities Communication - must be proficient verbally and in writing as this person will frequently present to and work with a wide variety of groups about our products and customers, write engaging copy and content, tell the story of our products in strategy documents and outward-facing materials, etc. The ideal candidate will possess: 8-15 years of marketing experience - and broad knowledge across marketing disciplines Minimum 5 years in digital consumer product marketing leadership role Strong process and program management skills Willingness to travel and invest time with product partners, marketing colleagues and cross-company partners Excellent people and management skills that leads to productive relationships and interactions with team, department, cross-functional teams, agency partners, new business targets/partners, and other third parties Data-focused. Capital One is a data-driven organization and growth marketing decisions will be approached through a rapid cycle of test and learn initiatives. You'll bring new customers to conversational AI products by obsessing over data, ideating, testing and learning, as well as working with our Data Scientists to drive optimization through machine learning. Basic Qualifications: Bachelor s Degree or Military experience At least 10 years of marketing experience At least 5 years in product or product marketing role Preferred Qualifications MBA or Master s Degree At this time.
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