Sr. Relationship Marketing Associate job in Houston, TX| Recruit Arrow
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Title
Sr. Relationship Marketing Associate
Location : Texas, Houston
Refer job # NQZK338883
 
Job Responsibilities and Requirements: RESPONSIBILITIES Develop, implement and manage marketing strategies, events, marketing initiatives and results tracking / reporting. Responsible for reporting program results on a campaign, monthly and quarterly basis Identify opportunities to continue to grow brand prominence, recognition, and promotions; work with channels and operations to create and implement a compelling messaging to drive enrollment in non-commodity retentive services Work cross-functionally with IT, Web, Operations, Accounting, Legal, Channels, Brand, Segment and outside vendors to improve, expand and implement retentive services & lifecycle campaigns and capabilities. Responsible for providing recommendations to optimize programs and processes based on applied analytics and findings. Work across the business to ensure alignment and ongoing support for the plan and integration with Customer Lifecycle Communications. Create and implement segmentation & creative testing to help optimize programs & channel activities Responsible for working with CRM Manager on CRM budget management to ensure efficient and effective use of marketing funds Requirements Ability to maintain positive working relationships with management, employees and vendors Ability to lead complex projects involving various departments and functions Strong organization and time management skills and detail orientation Ability to work in a multi-tasked environment Must possess excellent oral and written communication skills along with strong presentation skills Must have strong applied analytical skills and be a strategic thinker EXPERIENCE 4+ years' experience in marketing, advertising and project management Experience in Customer Relationship Management Preferred experience with subscription-based businesses (retail electricity, insurance, cable, internet etc.) Preferred experience in SAP CRM EDUCATION Bachelor's Degree in marketing, advertising, communication or similar field of study NRG Energy is committed to a drug and alcohol free workplace.
 
 
 
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